Show Notes
Most experts think if they just publish a book, the market will magically find them. But the reality is much harsher. The truth is that most books never sell more than a few hundred copies. Not because they’re poorly written. But because they were strategically built the wrong way from the beginning. In this episode, I break down the six biggest reasons most books fail and how experts can avoid those mistakes when they publish a book. Drawing from more than a decade working with thou...
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