Show Notes
There is so much to understand about Amazon. Given its rate of growth and change, it can feel a little dizzying to keep up. But my main interest is not in whatever the latest, daily headlines are about the company. I’m interested in what all those headlines add up to, taken as a whole. What Amazon has become, what industries it has disrupted and forever changed. If ultimately it’s Amazon’s world, and we just live in it, is that a good thing? Can Amazon be trusted to wield its ever growing power benevolently? Or are we all going to come regret the monster we’ve created? Bethany and team sit down with Seth Godin, who hardly needs an introduction. He’s exactly who we wanted to talk to in order to dive into questions of Amazon and publishing, but also retail and marketing and trust. Seth’s latest book, This Is Marketing, is a New York Times bestseller, and helps us realize that marketing is about more than selling things - it’s about making change.
Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
More from Making a Killing with Bethany McLean
In the Season One finale of Making A Killing, Bethany brings back her friend, colleague and co-author Joe Nocera (Bloomberg Opinion columnist and creator of The Shrink Next Door podcast) to bookend the season with a lively analysis of the former head of Nissan Motor Co. and Renault S.A., Carlos Ghosn... sure to go down in history as one of the wildest business stories ever. Time and time again we learn that in business, truth is always stranger than fiction.
John Maynard Keynes, the founder of macroeconomics, thought he knew what his grandchildren would be facing today. He imagined that capitalism would be almost over by now, having simply been a means to greater ends. About other things he was right; about capitalism being over, he was very, very wrong. Today's guest, Malcolm Harris -- editor of The New Inquiry and author of the book Shit is Fucked Up And Bullshit: History Since The End of History -- believes today's kids will have it even worse. Bethany and Malcolm have a Gen-X-meets-Gen-Y conversation about our future economy.
The inconvenient truth of oil is that it is still the lifeblood of industrialized nations -- and the price, politics and pollution of it matters. A lot. But one of the funny things about oil is how everyone who dares to make predictions has one thing in common: They’re wrong. In this episode, Bethany talks with Liam Denning, a well-known Bloomberg opinion columnist covering energy, mining and commodities.
Autonomous vehicles, or self-driving cars, are often painted as a utopian-like technology that will save time (no traffic), save lives (no crashes), save money (billions!), and maybe even save the Earth (no emissions). But, as TechCrunch's Kirsten Korosec notes in her recent piece, “Who Will Own the Future of Transportation?” even if autonomous vehicles are eventually deployed en masse, the road to that future promises to be long, chaotic and complex. In this fascinating episode, Bethany and Kirsten discuss the difference between describing a grand vision, and soberly understanding the real costs and deep impact incurred by the execution of said vision.
Cryptocurrencies are still in their infancy, as it seems most people agree, but it also feels like we’ve reached a tipping point. Even in Crypto Winters when Bitcoin prices crash, undeniably formative companies and global leaders (Starbucks, Microsoft, Visa, Facebook, the entire nation of China!) continue to make significant bets on the space. As we move from a speculative era into today, driven by more and more people investing time and money into the Bitcoin ecosystem, how do we know that digital assets will find a regular, scalable place in the world? What happens if crypto totally upends the “real” (is that fair to say?) financial markets? Are we in danger of that? What happens if there is a recession in the U.S. again - does Bitcoin become more attractive as an alternative to a centralized federal money system? And what is money, anyway? Bethany's guest Chris McCann, partner at Proof of Capital, chats about all this and more.