Show Notes
In marketing, rejection can be hard to take. We’ve all had a no, when we were expecting a yes. Perhaps you had a great conversation, and it was all pointing towards someone saying yes to working with you. Maybe you spent ages on a proposal. It was really well received, only to be met with a no in the end. Maybe a referral seemed a good fit and really keen to work with you, but ultimately it didn’t pan out. One of the reasons for these ‘no’s might be your marketing. In marketing, it’s all too easy to focus on attracting and connecting with new people and showing them how great your offer is. After all, this is the fun, sexy part that gets you that dopamine rush. But marketing is also about helping people make well-informed decisions based on whether your offer is right for them. So, how can your marketing help more of the right people say yes?
More from Reframing Marketing
This will be the last podcast I make for this channel. So far, I've created 58 blogs, podcasts, and videos and written a book - Reframing Marketing. So what's changing?
Want to create content that truly resonates with your clients? Think of content as a vehicle guiding your client from where they are now to where they want to be. Use actionable advice, relatable metaphors, and emotional visuals to build trust and engagement. The key? Experiment and listen to what your audience responds to best. Discover more about creating content that speaks to your clients in our latest podcast.
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This is the last episode of Notes from the Den. I explain what's coming next and how I arrived at that decision. You can see our new Pallant website: https://pallant.studio You can find more about Joel and In Your Corner: https://www.inyourcorner.co You can find more of Tad here: https://marketingforhippies.com
The best marketing strategy? Start seeing through your client’s eyes. Are your marketing messages getting lost or failing to resonate? You’re not alone—many brands miss the mark by focusing on what they want to say rather than what their clients need to hear. Imagine how much potential is slipping away each time a client feels misunderstood. Without addressing their true perspective, you’re only scratching the surface of their needs. Learn the five pillars of client-focused communication that go beyond guesswork. This podcast episode explores actionable insights into truly seeing things from the client's eyes. Align your message, build trust, and watch your results soar as clients feel seen and valued. Tune in now for a client-centred approach to marketing that works!