
Show Notes
Helen Parker, former Managing Director of award winning podcast production agency Chalk + Blade, shares the strategies and techniques that have helped her close deals with some of the biggest names in the world, including Audible, Vogue, Adidas, UNICEF, WHO, BBC and iHeart.
Helen grew Chalk + Blade by 200 percent while maintaining profitability and market leadership without outside investment. With a background in media, technology and business law, she brings a rare mix of strategic thinking and hands on experience to the art of negotiation. She reveals how to prepare, position and present yourself to achieve the best possible outcomes in any deal, from creative contracts to high value commercial agreements.
The session ends with a Q&A hosted by Producer Juliette Nicholls, giving you the chance to explore techniques and real world stories that have shaped Helen’s career.
Key Takeaways Proven strategies for winning negotiations in creative industries How to adapt your approach for different people, projects and stakes The mindset that turns challenging conversations into successful deals Tips for protecting relationships while securing strong outcomes Confidence to negotiate at any level, from small agreements to major contracts
This podcast is brought to you by Audiotrain, AudioUK’s training platform for the UK podcasting and audio industry. Built around Creative, Business, and Technical skills, every session is led by top professionals and packed with practical insights. Funded by the BBC, Audiotrain is helping close skills gaps and grow the next generation of creators. Access the platform at audiotrain.co.uk. Hosted on Acast. See acast.com/privacy for more information.
More from Audiotrain Podcast - from Audio UK
Ana Clements explores the world of audiobook production and the opportunities it offers to audio professionals. Drawing on her extensive experience as both a narrator and coach, Ana demystifies the audiobook ecosystem, from publishers and production companies to narrators, editors and distributors.
Sam Psyk draws on her wealth of production and editorial experience from organisations such as the BBC, National Theatre and Amnesty International to share the art and strategy behind building compelling narratives. From television and radio to podcasts, live events and on-demand content, Sam unpacks how to shape stories that resonate deeply with audiences, manage talent effectively, and deliver complex projects with impact.
Peta Briscoe, British voice actor and voiceover artist, shares the skills, techniques and industry know how that have made her a trusted voice for some of the world’s biggest brands. Known for her confident, husky, warm and friendly tone, Peta’s work includes campaigns for Spotify, L’Oréal, EE Mobile, Nivea, Capital and Heart Radio, CBeebies, Paramount and the BBC.
Nicole Logan, Executive Producer of Development at Goalhanger, takes you inside the creative process that transforms a spark of inspiration into a fully realised production. Nicole has spent more than a decade curating distinctive voices and building standout projects across radio, podcasting, digital platforms, and visual media. Her experience spans working with artists like Arlo Parks on BBC 6Music, leading development at Reduced Listening for the BBC and Spotify, and shaping the next generation of young creators at the Roundhouse. She is also a founding trustee of the audio charity Multitrack.
In this results driven session, Anastazja (Nastia) Debowska, YouTube growth strategist and former Head of Health, Learning and Sustainability Creators for the UK and Ireland, reveals how podcasters can grow their audience organically on YouTube without ad spend. With nearly six years at YouTube and a track record that includes 16 million views on a single video and 348 percent podcast growth after one consultation, Nastia is trusted by creators and brands including Vogue.