The Business of Executive Coaching

From Child Protection to Coaching: Tracey Nicolson's Corporate-to-Coach Story

The Business of Executive Coaching

Show Notes

Today I'm joined by Tracey Nicolson, a coach and facilitator who comes to this work after a 40-year career in the WA public sector, including roles with the State Emergency Service, the Department of Child Protection and the Department of Communities.

In this episode, Tracey shares her corporate-to-coach story, from studying her social work degree part-time over seven years while raising a young family, to completing her coach training while travelling Europe. She takes us through the leadership programs she now runs, and how her client base has steadily expanded beyond her initial ideal clients.

Tracey and I also dig into the real challenges of building a coaching business, from outreach that doesn't feel salesy, to what she calls "rejection recovery", and how our childhood attachment styles show up in the way we run our businesses - you'll want to take notes on this one.

You can connect with Tracey on LinkedIn.

If you've been thinking about joining the Corporate Coach Accelerator, we're in the final days of current pricing before it goes up on 21 August. Book a call with me to see if it's the right fit for you and your business at www.elliescarf.com/bookacall, or find out more about the program at www.elliescarf.com/cca.

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