Show Notes
Send us Fan Mail Alec Hanson has a colleague who just got his first client referral from ChatGPT — a stranger in another state, sent by a machine. That's the shift this episode is about. When consumers stop calling their loan officer to ask what rates are doing and start asking AI instead, the relationship doesn't disappear. It just has to already exist before the question gets asked. Alec, SVP of Production for the West Division at loanDepot and the author of Bypassed, walks Dino through his...
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Send us Fan Mail Most loan officers try to win a client in the first three minutes. Sosi Avila runs a 30-minute first meeting, and he says it is the reason he closes almost everyone he talks to. In this episode Sosi opens his consultation slide by slide and walks Dino through what he says, in what order, and why. He explains the one question he asks before anything else, why the phrase "walking into equity" is a myth, how a VIP pre-approval makes a financed offer read like cash and closes in ...