Show Notes
In this episode, Clayton sits down with Chef Scot Hill, founder of Woof Creek, to explore his unexpected transition from the restaurant industry into the pet wellness space. Scot shares how the COVID-19 pandemic and a new puppy with allergies inspired him to apply his culinary philosophy to pet supplements, detailing how Woof Creek's grassroots beginnings at farmers markets and his relentless commitment to ingredient transparency.
KEY TAKEAWAYS
From Kitchen to Pet Wellness: The COVID-19 pandemic forced Scot to close his restaurant, leading him to reevaluate food as a functional item to help his new dog, Lily, who suffered from allergies and stress.
The Power of Farmers Markets: Woof Creek didn't start with massive data analytics; the brand found its footing by setting up at local farmers markets, allowing Scot to directly engage with pet owners and witness prevalent allergy and stress issues firsthand.
"Truth to Menu" Philosophy: Bringing a chef's standard to pet supplements, Scot insists on using only functional, whole-food ingredients without hidden inactives, ensuring that everything on the label is perfectly represented in the product.
BEST MOMENTS "I started thinking about food as a functional item. And what it was doing to me and what I could have food do for me for a benefit when I got a dog, it was kind of a no-brainer to do the same for my dog."
"Truth to menu. If it says it in the menu, then it's going to be in the dish. Truth to menu, truth to my label is so damn important to me."
"You can't find that in data, you know? You can't look in the dog's eyes and and see what's going on or feel feel their coat."
ABOUT THE HOST
Clayton Payne is an industry veteran of three decades of working in the pet industry. Brought up working in his parents' pet store, Clayton has seen the industry evolve over five different decades and has been on the cutting edge of the industry since the nineties. Building pet businesses from scratch, establishing multi-national distribution chains and having worked in every aspect of the industry, Clayton has a rare insight into the Pet Industry that is rivalled by few.
Clayton has been the spearhead of many of the industry's changes and has introduced numerous new concepts to market with a trail of success behind him. He has worked in numerous countries within the pet industry, speaks four different languages and has established both import and export relationships on all continents (excluding Antarctica).
As well as being COO of one of the UKs fastest growing insect technology companies, Clayton is a Pet industry consultant who has consulted for many household brands and delivers sales training to pet trade professionals.
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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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