Rethinking Braless Coverage, Comfort, and Clothing with Keona Moy of Vktori
How Fitting: design a slow fashion business that fitsShow Notes
In episode 98, hear how Vktori founder Keona Moy is challenging societal norms as well as her own self-limiting beliefs as she grows her braless, bandless, neuro-inclusive clothing brand. Women are told so many shaming messages about how they should dress their boobs, but Vktori is setting a new example of embracing comfort on your own terms.
Keona Moy, with her 13-year healthcare background, founded VKTORI in response to the discomfort of traditional bras and the stigma of going braless. Her firsthand experience with sensory sensitivities at work fueled the creation of VKTORI, a revolutionary women’s wear brand. VKTORI's no-nip tee features a patent-pending and sensory-friendly construction which ensures comfort for all. VKTORI is at the intersection of fashion, wellness, and functionality, which allows women to be comfortable on their terms.
In this episode, you’ll learn:
How entrepreneurship has forced Keona to confront her devils
The societal pressures of dressing as a woman and how Vktori removes those pressures
The problem Keona started out to solve and how that evolved
How Keona has funded Vktori’s launch and growth
How Vktori’s messaging has changed based on customer feedback
How to decide what feedback to pay attention to and what is just a distraction
How Keona found the team and advisory board members who are excited about Vktori’s mission
How Keona’s perspective on her role as CEO has changed over the years
People and resources mentioned in this episode:
Vktori website
Vktori Instagram
Keona's LinkedIn
Join the waitlist for the new NahBra Tee
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