
Show Notes
On today’s episode, we welcome Ann Williams, Founder and Creative Director of Yearly Co. — a Nashville-based fine jewelry brand built around celebrating life’s milestones with timeless, solid 14k gold jewelry. Yearly Co. started with a family tradition. Inspired by receiving gold bangles to mark meaningful moments, Ann took a metalsmithing class and began making jewelry by hand in her garage during naptime. What started as a second-career experiment in 2016 has grown into an $11.5 million direct-to-consumer business that remains 100% founder-owned and self-funded. In this episode, Ann shares how she turned a difficult-to-size product into a competitive advantage, why Yearly Co. offers bangles in 11 sizes, how she built loyalty around milestones and repeat purchases, and why she has chosen to grow without outside capital. She also opens up about being diagnosed with breast cancer at 37, keeping the business moving during treatment, and how the experience changed the way she thinks about leadership, motherhood, business, and the moments that really matter. Such an inspiring founder story. Listen now.
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To learn more about Ann Williams and Yearly Co.: https://yearlyco.com/ https://www.instagram.com/yearlycompany/ https://www.instagram.com/annbrennanwilliams/ https://www.linkedin.com/in/ann-williams-3437a912
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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/891
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