Show Notes
In episode 38 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma dive into this year’s Battle of the Red Packets. The name refers to the custom of money-giving, which is an important part of the Chinese New Year experience. It has also been taken over by Chinese internet companies as one of their main user acquisition events of the year. Rui and Ying-Ying begin by sharing the history of hongbao, or “red packet.” In the Ming and Qing dynasties, the traditional gift was simply a stack of coins tied up with red string. With the popularity of paper money came the introduction of the red envelopes we see now. The so-called Battle of the Red Packets emerged in 2014, when WeChat fundamentally changed the rules of the game by allowing users to send digital red packets to the chat groups they are in within the app. WeChat essentially gamified the experience, coining the term 抢红包, or “grabbing red packets.” In the first year, 5 million users grabbed 20 million WeChat red packets 75 million times, from New Year’s Eve to 4 p.m. the next day. Since 2014, the yearly phenomenon has taken on a life of its own. Listen to hear Rui and Ying-Ying discuss: What additional features has WeChat added to the red packets’ function? What was the link between WeChat and the CCTV Chinese New Year’s Gala? How does WeChat’s approach contrast with those of other platforms, such as Alibaba’s Alipay? What moves has Baidu made in all of this, and especially this year? What about relative newcomers Douyin and Kuaishou? Finally, in what way do red packets reflect real-life social concepts in China, such as reciprocity and hierarchy (so much so that a Tsinghua University professor has characterized WeChat red packets as a form of social capital accumulation)? As always, you can find these stories and more at pandaily.com. Do let us know what you think of the show by leaving us an iTunes review, liking our Facebook page, and tweeting at us at @techbuzzchina to win some swag! Thanks also to our listeners over at our partner, dealstreetasia.com. We’d like to give a shout-out to our friends over at Panda Club Stories, a bilingual children’s podcast with a big vision: to help raise multilingual and multicultural children through storytelling. Season 1 features well-known tales (and some lesser-known stories) of Chinese mythology. For our listeners who have kids: Join Panda Cub as she dives into the seas of dragon kings and explores jade palaces in the sky!
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Episode 84 of Tech Buzz China features co-host Rui Ma in conversation with Gary Liu, CEO of the South China Morning Post on the hottest five trends shaping the China internet industry in 2021: tightening regulations, bumpy roads for IPOs, overseas expansion plans, shifting demographics, and growing private domain traffic. SCMP is a leading news media company that has reported on China and Asia for more than a century with global impact. If you would like to read the full 2021 China Internet Report, download it at https://sc.mp/cir-2021, and it's free! Also, Tech Buzz China is growing! We have a Livecast series of interviews with entrepreneurs and investors in China tech — TBC Livecast. It's mostly recorded live in front of our new paid community Tech Buzz China Insider. For TBC Insiders, we have an active Discord server, a forum, and regular members-only events. If you're really into China tech, join us starting with the quiz. And finally, if you’re an accredited investor, consider applying to our investment syndicate, more information is available at techbuzzchina.com/invest. In addition, you can follow us at techbuzzchina.com, subscribe to our YouTube channel, tweet at us at @techbuzzchina, and write to us at [email protected]. As always, our transcripts are available on our website, as well as at pandaily.com. Thank you to our teams at SupChina and Pandaily, and especially to Bryce Ye, and Kaiser Kuo. If you enjoy our work, please leave us an iTunes review! They do matter and we appreciate it so much!
The Acquired podcast puts out some of the very best business and technology content out there, and is one of our co-hosts’ favorite listens. Ben Gilbert and David Rosenthal are inspirations, and so we’re always flattered to be referenced as the “Acquired of China tech”! We had a lot of fun recording this episode together. Here at Tech Buzz, we typically write out our scripts ahead of time, and this was a rare chance to go unscripted. Let us know how we did! As Tech Buzz continues to broaden our content formats, you can follow us at techbuzzchina.com, subscribe to our YouTube channel, join us in the Inside Asia group on Clubhouse, tweet at us at @techbuzzchina, and write to us at [email protected] & [email protected]. As always, our transcripts are available on our website, as well as at pandaily.com and supchina.com. Thank you to our teams at SupChina and Pandaily, and especially Bryce Ye, Kaiser Kuo, and Jason MacRonald. If you enjoy our work, please leave us an iTunes review! They do matter and we appreciate it so much! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
One of Tech Buzz China’s partners is leading alternative data firm BigOne Lab, who is one of the best sources on detailed operational data for large Chinese tech companies. In Tech Buzz's quarterly update, BigOne's head of research, Robert Wu, joined Rui for a live webinar going over everything interesting among the big China ecommerce players, which are now Alibaba, JD, Meituan, Pinduoduo, Douyin, and Kuaishou. We begin with the latest in community group buying, the group-buying next-day pickup business model that is sweeping over China. We go over market shares, warehousing efficiencies, and best-selling items and explain what that means in terms of strategy across the big players. We also talk about how much progress the Douyin and Kuaishou platforms have made in ecommerce, but point out their weaknesses vis-a-vis Alibaba, who is still the towering giant in the space. We touch upon what GMV breakdowns look like across the platforms, and finally end up with some interesting observations you might not have expected regarding creator engagement in Douyin and Bilibili. If you are new to these companies, we highly suggest checking out episodes 28, 55, 57, and 80 on ByteDance, Kuaishou, Bilibili, and community group buying, respectively. Although we edited the audio to make it easy to follow along, such events in the future are best experienced live, as much of the data is presented visually! To sign up for future events like this, please go to www.techbuzzchina.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Episode 81 of Tech Buzz China continues our series of audio experiments, and features co-host Rui Ma in conversation with Wharton professor Karl Ulrich on his latest book, Winning in China. The book was co-authored with Wharton Global Fellow Lele Sang, and presents 8 carefully researched case studies of successes and failures, from Amazon to Sequoia Capital. The episode is a recording of a conversation that was broadcast live on the Clubhouse app on February 1. As Tech Buzz continues to broaden our content formats, you can follow us at techbuzzchina.com, subscribe to our YouTube channel, join us in the Inside Asia group on Clubhouse, tweet at us at @techbuzzchina, and write to us at [email protected] & [email protected]. As always, our transcripts are available on our website, as well as at pandaily.com and supchina.com. If you are a Tech Buzz listener and would like a free copy of Karl and Lele’s book, please email us at [email protected]. Thank you to our teams at SupChina and Pandaily, and especially Bryce Ye, Kaiser Kuo, and Jason MacRonald. If you enjoy our work, please leave us an iTunes review! They do matter and we appreciate it so much! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In episode 80 of Tech Buzz China, Rui and Ying talk about community group buying 社区团购 shèqū tuángòu, or CGB, which is the hottest thing in China tech right now. In addition to startups raising crazy funds — one just raised $700 million — the internet giants have all gone in with guns blazing, and investors are bullish. Listen and follow along with us as we explore what exactly CGB is, and what makes it so special — and controversial. Listeners will also hear from one of our favorite China tech writers, Lillian Li of the Chinese Characteristics newsletter, who just wrote two issues on this topic. Yup, Rui is still researching and writing on ByteDance for her ebook. You can get updates on it and our other work by subscribing to her newsletter, at techbuzzchina.com. Be sure to also check out the Tech Buzz China YouTube channel, which has some video-only content. Our transcripts are available on our website, as well as at pandaily.com and supchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review (drop us a note saying you did, and we’ll send you an Extra Buzz newsletter subscription), and by tweeting at us at @techbuzzchina. We also read your emails, at [email protected] and [email protected]. Thank you to our teams at SupChina and Pandaily, and especially Caiwei Chen, Kaiser Kuo, and Jason MacRonald. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.