478 - How to Ensure You're Delivering Results for Your Members
Membership Geeks Podcast with Mike MorrisonShow Notes
In this episode, I get into something that's becoming more important than ever for membership owners: the ability to actually deliver results. For years, memberships have leaned on giving people more content, more features, more bells and whistles. That was never the right approach, and now AI is exposing it. Members don't want information. They want transformation. I walk through what a results-driven membership actually looks like in practice, from understanding what your members really want, to engineering early wins, to building a culture where progress is recognised and celebrated. If you want your members to stick around for years rather than months, this episode is for you. In this episode: Why content and features are no longer enough to keep members engaged long term The four membership motivators that drive most memberships, and why knowing yours matters How to engineer an early win in the first few weeks of a new member's experience Why your members need a clear pathway, not just a content library How to build a results-driven culture by recognising, rewarding, and reinforcing member wins
Want a step-by-step framework for engineering a tangible early win for new members in their first 2-3 weeks? Grab the free Early Win Playbook at membershipgeeks.com/478, including worked examples for all four membership motivator types. And if you'd like a wider view of where the gaps in your membership business actually are, our free Membership Healthcheck is built for exactly that. Key Quotes & Takeaways: "Members don't want information, they want transformation. And all these new AI tools are giving them content, they're giving them info. That's covered. Your membership needs to give them something more." "People don't join memberships to stand still. They join because they have an outcome in mind, they have a problem they need solving, they have a goal they want to reach, a transformation they want to undergo." "At no point should your members be in your membership thinking, what should I do in order to move forward? There should always be clarity through your content, through the way in which you engage with people on the precise step they need to take next. The clearer the path, the more members will actually walk it." "They don't want the stuff. They want the results that the stuff makes possible." You might also find useful: Using Onboarding to Give New Members a Warm Welcome Why you need a solid member onboarding process 21 Quick Tips For Improving Member Retention How to Create an Extraordinary Member Experience
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More from Membership Geeks Podcast with Mike Morrison
As fantastic as your membership may be, not everyone sees joining as a no-brainer. Some people sit on the fence for weeks, almost ready to sign up but held back by something they never quite tell you. In this episode, I'm heading back into the Membership Geeks vault to break down the five most common objections people have to joining your membership, and what you can do to overcome each one. I also share the one question you should be asking your audience right now to find out which objection is really costing you sales. In this episode: Why dropping your price is the wrong response to "it's too expensive," and what to do instead How to reassure people who are wary of recurring subscriptions The social proof and risk reversal tactics that prove your membership delivers Simple ways to make people feel safe entering their card details How a "who this is for (and who it isn't for)" section helps people decide whether the timing and fit are right
At some point in every membership's journey, you'll have to decide whether to raise your price. That's a good thing! It means your membership has grown more valuable since you launched. But there's a right way and a wrong way to do it, and this week I'm on my soapbox about the very, very wrong way. My video host took my annual renewal from about $900 to $4,500, with less than one months notice and a single email that was easy to miss... If it isn't obvious to spot, I break down exactly what they got wrong, why I only raise prices for new members, and what you can take from it for your own membership. If you're thinking about a price increase, please make sure you never handle it like this. In this episode: Why considering raising your price is a healthy sign for your member How an upcoming price increase becomes one of the most profitable promotions you can run Why legacy pricing is a silent retention tool that gives members more reasons to stay What Vimeo got wrong, and the communication, clarity, and fairness lessons you can apply Where the line sits between a smart save offer at cancellation and rubbing it in
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