The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
The Influence Factor by The Influencer Marketing FactoryShow Notes
In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.
They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marketing, and how brands can appeal to younger generations.
He emphasizes the balance between leveraging new technologies and maintaining human creativity. Raja also highlights emerging technologies that will reshape marketing and stresses the importance of continuous learning and ethical practices for marketers to succeed in a rapidly changing landscape.
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Show Notes:
(00:57) - Introduction to Raja (06:37) - Developments in marketing over the past 20 years (09:40) - The impact of AI and Generative AI on marketing (14:30) - Explanation of Quantum Marketing concept (18:15) - Building trust with new generations of consumers (21:05) - Key aspects for brands to establish trust (22:20) - Emerging technologies impacting the future of marketing
Check out some of our previous episodes:
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Future of Online Communities w/ Sara Wilson
Liquid Death's Unconventional Marketing w/ Greg Fass
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
Inside Snap's Playbook w/ Brooke Berry
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What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
What Does it Take to Succeed as a Creator w/ Nicky Reardon
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
Mastering Money w/ Vivian Tu (Your Rich BFF)
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The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
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