
EP18 - Costco and Sam’s Club’s fighting talk; Frasers Group re-invents fashion RM; Getting screens right
Retail Media TherapyShow Notes
Welcome to EP18 of the Retail Media Therapy podcast with retail media consultants Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.
On this episode:
Costco and Sam’s Club’s fighting talk - how membership clubs are thinking about retail media differently
Frasers Group re-invents fashion Retail Media - the fashion retail group goes big
Getting screens right - our 'On The Couch' topic looks at how to monetize screens well without getting overwhelmed with complexity Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.
More from Retail Media Therapy
In this episode of Retail Media Therapy, Dean Harris joins Viv Craske and Colin Lewis for Score My Strategy.
What the Hell Do We Do About Measurement Now? | Retail Media Therapy
Albertson's Media Collective iROAS Measurement Secrets
What does incrementality really mean, and how can brands understand whether their retail media investment is actually driving growth? In this episode of Retail Media Therapy, Viv Craske and Colin Lewis are joined by Skye Frontier, EVP at Incremental, to unpack one of the most important topics in retail media measurement: incrementality.
ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?