AIGA Design Podcast

Community Engagement & Cultural Change with Jenn Stucker

AIGA Design Podcast

Show Notes

In this episode of the AIGA Design Podcast, host Lee-Sean Huang interviews Jenn Stucker, Associate Professor and Chair of Graphic Design at Bowling Green State University. They discuss the importance of community engagement in design, the expanding definition of design as a profession, the role of design communities like AIGA in career development and standard setting, and more.

Key Topics and Themes:

Community Engagement in Design: Stucker shares her experiences incorporating community engagement into her design practice, including co-founding the AIGA Toledo chapter and leading community-based projects like “You Are Here” and “Sit & Tell.”

Expanding Definition of Design: The conversation explores how design is more than just creating visually appealing products. It’s about improving everyday lives through experiences and behaviors.

Design Education: Stucker discusses her approach to teaching design, emphasizing the importance of developing mindful individuals who can engage with the social, cultural, and technological world.

Design Leadership: As one of the first designers to complete the AIGA Professional Design Certification Program, Stucker shares insights on design leadership and the value of professional development.

The Value of Design Communities: The episode highlights the importance of design communities like AIGA in fostering collaboration, providing resources, and advocating for the value of design.

Design and Cultural Change: Stucker emphasizes the role of design in creating cultural shifts and making a positive impact on society, even through incremental changes.

Design and Higher Education: The discussion touches on the lack of high-level administrators with design backgrounds in higher education and the potential for designers to contribute to solving challenges in this sector.

Ethics in Design: The episode briefly addresses the ethical considerations in design, particularly in the context of emerging technologies like AI.

Learning and Growth: Stucker shares her ongoing learning journey through her Ph.D. studies and her participation in the AIGA Professional Design Certification Program.

Additional Notes:

Reflecting her family's cultural heritage, Stucker named her design practice Sisu Design, a Finnish word meaning “guts,” “tenacity,” or “resilience.”

The episode references the “In the Round” speaker series at Bowling Green State University, which focuses on Native American and Indigenous speakers across various creative disciplines.

Stucker shares a quote from Gloria Steinem, “Power can be taken but not given. It is the process of taking that’s empowerment in itself.”

The episode concludes with Stucker reflecting on her advice to designers: “Start small but think big.”

More from AIGA Design Podcast

Sep 29, 2026

Hosts Giulia Donatello and Lee-Sean Huang welcome Jarrett Fuller, a designer, writer, educator, editor, and podcaster. He is an assistant professor and director of undergraduate programs in Graphic & Experience Design at North Carolina State University, director of the design studio twenty-six, and host of Scratching the Surface. He's edited or co-edited four books, and his writing has appeared in Fast Company, The Architect's Newspaper, Eye Magazine, and Design Observer. His work has won awards from Communication Arts and The Type Directors Club, and he was previously an editor at Eye on Design and a designer at Facebook, Warby Parker, and The Whitney Museum of American Art. Drawing from his new book, Graphic Designers After Graphic Design: Designer as Publisher, Researcher, Change Maker, Performer, Artist (Princeton Architectural Press), Jarrett explains why graphic design is far from dead. They explore how the field's lack of strict boundaries is its superpower, letting millennial and Gen Z designers expand into publishing, research, activism, performance, and fine art.


Sep 2, 2026

In this episode, hosts Giulia Donatello and Lee-Sean Huang welcome Tameka Vasquez, futurist, leadership strategist, and founder of The Future Quo. Drawing on over a decade in tech, including serving as the first Head of Marketing at Sidewalk Labs inside Google, Tameka breaks down why foresight isn't fortune-telling or prediction, but a practical decision-making mindset. Together, they explore how to democratize futures thinking, push back against corporate greed, and establish human-centered "rules of engagement" as AI rapidly transforms creative practice.

Aug 19, 2026

In this episode, hosts Lee-Sean Huang and Giulia Donatello sit down with Sally Chung, a designer, startup founder, professor at Parsons School of Design, and former faculty member at SVA. From her early days as a founding designer at Saks Fifth Avenue to building an SMS AI beauty chatbot in 2016 and leading zero-to-one ventures at BCGX, Sally has continuously navigated the balance between corporate scale and entrepreneurial agility. She shares how she founded the Designpreneurs Hackathon to build a thriving ecosystem connecting designers, universities, and tech founders, and offers an insider’s look at how AI is reshaping interaction design education and hiring expectations at Parsons. In This EpisodeBuilding AI before the hype. Sally reflects on co-founding Hello Ava in 2016—an SMS AI beauty advisor—years before ChatGPT went mainstream. The experience taught her that technology alone never wins; true product-market fit comes from listening directly to user frustrations rather than focusing on the tech itself. Designing a career narrative. From corporate in-house teams to living in a co-worker's basement to launch a startup, Sally discusses why designers must stop apologizing for a "zigzag" career path and proactively craft their own strategic narrative. The survivor mindset in innovation. Drawing on her work launching ventures at BCGX, Sally outlines why smart ideas fail and what keeps surviving companies alive: rapid market adaptability, relentless testing loops, smart distribution channels, and a founder's resilience. Cultivating an ecosystem through hackathons. Sally breaks down how a weekend project to help her SVA students build portfolios evolved into the Designpreneurs Hackathon—a tight-knit community that pairs hackers with senior mentors from IDEO, Meta, and Spotify, resulting in real hires, startup acquisitions, and venture funding. The shift in design hiring. Sally reveals why a "pixel-perfect" portfolio no longer guarantees a job. As execution becomes automated, top design leaders are hiring for strategic systems thinking, multi-stakeholder navigation, and versatility across non-UI or agentic experiences. Rethinking design education at Parsons. Advising on curriculum changes, Sally emphasizes that design schools should stop teaching software tools that students can learn on TikTok, and return to analog craftsmanship, strategic problem-solving, and a foundational creative eye. What remains human. Reflecting on her panel at South by Southwest, Sally highlights that while AI can optimize toward goals, only humans can choose which goals matter. She stresses that real, in-person community is the ultimate antidote to digital loneliness. ResourcesSally Chung's Official Website – http://sallyhychung.comSally Chung on LinkedIn – https://www.linkedin.com/in/sallyhchung/Sally's Instagram – https://www.instagram.com/sallyinutopiaDesignpreneurs – https://www.designpreneurshackathon.com/Same As Ever: A Guide to What Never Changes by Morgan Housel – https://amzn.to/4qpoTWMAIGA Design Podcast Feedback – [email protected]

Aug 5, 2026

In this episode, hosts Lee-Sean Huang and Giulia Donatello welcome Martin LeBlanc, Chief Experience Officer at Magnific (the AI creative platform formerly known as Freepik). A designer and entrepreneur with 25 years of experience across computer science, business, and creativity, Martin founded Iconfinder—which grew into a global design asset marketplace before being acquired by Magnific. Together, they explore how generative AI is shifting creative execution, why large organizations struggle to adapt to systemic changes, and how designers can retain control of their creative authorship. Martin also provides a live walkthrough of Magnific's node-based canvas, illustrating how generative AI can be integrated into repeatable, professional design systems without training on user data.

Jul 14, 2026

In this episode, hosts Lee-Sean Huang and Giulia Donatello sit down with Jeff Leitner, the co-founder of UX for Good, architect of Norm Design, and a partner to organizations ranging from the US State Department and NASA to Harvard Medical School. Together, they unpack the core ideas behind his Summer 2026 Stanford Social Innovation Review article, "The Science of Norm Design," exploring why smart, well-funded initiatives fail roughly 70% of the time.

See all episodes →