Starting a Business Simplified: Building a Cash-Based Wellness Practice

The Exit She Didn't Plan: How Dr. Adrienne Towsen Found Practice Freedom.

Starting a Business Simplified: Building a Cash-Based Wellness Practice

Show Notes

Are you feeling the growing pressure of burnout and frustration in your healthcare career, but don’t know if you can really walk away? You’re not alone. Many medical professionals are stuck in overwhelming corporate-driven systems, struggling with the fear and uncertainty of a major career transition. Thankfully, there is hope on the other side. In this episode, Dr. Adrienne Towsen shares her deeply personal story of leaving her long-standing orthopedic surgery practice after a private equity takeover upended her professional happiness and financial stability. Listen as Adrienne Towsen and Suzy Wraines pull back the curtain on real-life fears, starting over without a set plan, navigating non-competes, and building a support system from scratch. You’ll discover that making a big leap doesn’t mean starting from nothing, your medical skills DO translate into business, and the path is clearer if you have the right guidance and network. This conversation isn’t just about surviving the transition; it’s about reclaiming your autonomy, finding renewed excitement in your work, and creating the practice (and life) that truly fulfill you. If you’re craving freedom and ready to explore what’s possible outside the system, this episode will help you take your first confident step.

Building a Cash-Based Practice Newsletter https://cash-based-practice.beehiiv.com/

Bonus Episode #62

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startingabusinesssimplified.substack.com

More from Starting a Business Simplified: Building a Cash-Based Wellness Practice

May 20, 2026

Are you a therapist or health professional wondering how to balance your passion for helping others with the realities of running a profitable business? Maybe you feel uncertain about the differences between coaching and therapy, or anxious about how to set boundaries when it comes to pricing and getting paid for your services. You’re not alone, many clinicians struggle with these very questions. In this episode, Elaine Belson shares how stepping into both coaching and therapy allowed her to make a bigger impact, reach more people, and move beyond the constraints of state licensure and insurance. Discover practical insights on managing business logistics, setting clear boundaries with clients, and confidently charging for your expertise, whether you take insurance, work cash-based, or both. Tune in for empowering advice so you can step into your own entrepreneurial journey with clarity and confidence!

May 5, 2026

Are you a healthcare provider feeling trapped by the burnout and overwhelm of the insurance-based care model? Many practitioners struggle with stress, lack of time with patients, and the frustration of not making the meaningful impact they dreamed of. You’re not alone, and there is a way out. In this episode, Bob Kornfeld reveals how shifting to a direct pay, functional medicine model can reignite your passion for medicine, help you create real value for your patients, and even increase your net income, all while restoring balance and joy to your professional life. Get ready to learn how you can break free from the system, deliver genuine results, and rediscover why you became a healthcare professional in the first place!

Apr 22, 2026

Dreaming of launching your own private practice, but overwhelmed by uncertainty and self-doubt? Many healthcare professionals feel trapped by institutional red tape, unsure where to start, or anxious about finding trustworthy advisors. In this episode, Jonathan Rohde reveals that while the journey into independent business ownership can be scarier and more complicated than expected, it can also be more rewarding than you ever imagined. Discover how to navigate initial confusion, avoid common pitfalls, and build a practice that aligns with your values, all while gaining confidence in your ability to serve patients on your own terms. Get ready to move beyond fear and into the freedom and fulfillment of running your own private practice! Guest links add to guest episodes https://livingwatershmw.com/ Clinical Compass TV Show Building a Cash-Based Practice Newsletter https://cash-based-practice.beehiiv.com/

Apr 14, 2026

Are you a nurse practitioner, physician, or healthcare provider feeling burned out by the constraints of insurance-driven medicine? Frustrated that your ability to care for patients is compromised by billing practices, restrictive policies, and administrators who barely understand your work? You’re not alone, and there is a way forward. In this episode, Chad Stencel shares how starting a cash-based, direct-pay clinic not only rescued his own health but gave his patients better outcomes and real financial transparency. Discover how you can take back control, spend more time with patients, and make your practice both profitable and fulfilling, all while freeing yourself from the limitations of insurance. Get ready to be inspired and empowered to launch your own business on your terms! True North Medical Care Chad Stencel https://www.truenorthmedicalcare.org/ Clinical Compass TV Show Building a Cash-Based Practice Newsletter https://cash-based-practice.beehiiv.com/

Apr 7, 2026

Do you ever feel out of balance, either stuck in endless planning and action, or lost in daydreams and creativity, yet your business isn’t moving forward? Many entrepreneurs struggle with finding that sweet spot between strategic structure and creative flow. In this episode, Suzy Wraines shows that the breakthrough you crave comes from understanding and harmonizing masculine and feminine energies in your business. By exploring the Universal Law of Gender, Suzy Wraines reveals practical steps to tap into both action-taking and inspiration, so you can manifest greater success with more ease and less resistance. Discover how balancing these energies can transform your business foundation, spark your creativity, and propel your ideas into reality, no matter where you are on your entrepreneurial journey!

See all episodes →