Show Notes
Former New Zealand captain Bex Smith spent much of her football career playing in Europe and came away convinced that the structures underpinning the women's game were holding it back.
Now, as the founder and chief executive of the Crux Football multi-club group, the former Fifa executive is implementing an ownership model built on carving women's teams out of the men's structure to run them as standalone businesses.
In this episode of the SportsPro Podcast, Smith joins Head of Editorial Sam Carp to discuss the launch of Crux, the criteria shaping acquisitions of clubs like Montpellier and FC Rosengård, and where she sees the biggest opportunities for revenue growth.
Recorded at SportsPro London in April, the conversation also explores the growing role of MCOs in women’s football, how Fifa and Uefa could incentivise more investment in the game and Crux’s ambition to scale to five teams.
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