GovCon Coffee & Issues

Ep 4: Getting Involved in the Government Marketplace for the Wrong Reasons

GovCon Coffee & Issues

Show Notes

In this episode, Carroll and Michael address the issue of getting involved in government contracting for the wrong reasons. Carroll identified two main reasons - 1. because you have a certification and 2. it's all about the money - the U.S. government is the biggest buyer, and you want a piece of the action. Michael mentioned one more common reason - someone told you it was a good idea. But, unfortunately, you got bad advice from a third party who is not even in the government market. However, most of the conversation focused on using certification as the main reason to enter the government marketplace. Carroll and Michael discussed common mistakes contractors make when using their certification to access government market opportunities. Key takeaway points: 1. Ask yourself, "How well do they (i.e., government buyers or primes, depending on the situation) know, like, and trust you?" 2. When selling, forget about your certification and focus on why your business is not winning contracts. 3. Goals are not mandates, so no one is mandated to do business with you.

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