
Show Notes
In this episode of Street Food Stories from The Food Truck Podcast, host Maggie sits down with Luke, co-founder of Catch'ya Cookout, a food truck specialising in locally sourced seafood, famous for their beer-battered Fish and Chips. Established in 2020, Luke and his wife started this venture during the challenges of the COVID-19 pandemic, quickly becoming a staple in Auckland's street food scene.
What you'll hear in this episode:
How Luke transitioned from a decade-long career as a chef to starting his own food truck during lockdown.
The challenges and rewards of starting a business with a shoestring budget
How community and customer feedback played a huge role in shaping their business.
Balancing public events versus private catering
Seasonal planning for food trucks, dealing with winter downtime, and the mental health aspects of running a food truck
Links Mentioned:
Follow Catch'ya Cookout journey on Instagram & Facebook: @catchya_cookout
Learn more about Food Truck 101 - Maggie's online course covering everything you need to know about starting your own food truck
A big thank you to our sponsor, Culley’s, New Zealand's award-winning hot sauce and condiment brand. Use promo code FOODTRUCK for 25% off at checkout on their online store: culleys.co.nz
Don't forget to:
Subscribe to the podcast on your favourite platform
Leave us a review to help us reach more food truck enthusiasts!
Follow us on Instagram @thefoodtruckpodcast for behind-the-scenes content and updates.
Stay tuned for our next episode, where we dive into more delicious stories from the world of street food!
More from The Food Truck Podcast
In this week’s episode, I’m joined by Matilda, the creator of @butterbabynz, a brand that has captured hearts (and taste buds) with her creative donuts and nostalgic flavours.
In Episode 11, I’m joined by Nathan and Mulan, the duo behind Lalele Organic Gelato. For over 10 years, they’ve been crafting organic gelato, waffles and smoothies using fresh, locally sourced ingredients. Starting with no business plan and learning as they went, Nathan and Mulan built a family-run business that has become a staple of Auckland’s street food scene.
In Episode 10, I’m joined by Elliot, the mastermind behind the Roaming Flamingo Food Truck. From competing on MasterChef to launching a taco truck in just a few months, Elliot shares his whirlwind journey of bringing bold, global flavors to Auckland’s streets.
Welcome back to The Food Truck Podcast! This week, we’re diving into the incredible journey of Sarah and Otis, the masterminds behind The Lucky Taco, one of New Zealand’s first gourmet food trucks which launched back in 2013!
In this episode, Maggie sits down with Adam, founder of Smoothe Operator, a smoothie business known for its quirky personality and refreshing blends. Adam shares his journey of moving from the UK to New Zealand and how a simple hangover craving sparked the idea for his smoothie business. With a mix of humour and authenticity, Adam has crafted a brand that resonates with his Kiwi audience, all while balancing a full-time job and evolving his business in the street food world.