Get Great Content From Subject Matter Experts with Jesse Harris

LinkedIn has been quietly turning into a video platform, and a lot of small businesses haven't noticed yet. That's an opening. This week I talked with LinkedIn strategist Louise Brogan, author of Raise Your Visibility on LinkedIn, about how to use LinkedIn Live, LinkedIn Events, and prerecorded video to get in front of the right people. We get into how to get your network to show up live, when a company page beats a personal profile, why your captions belong at the top of vertical video, and the easiest first video you can record this week. If you've been meaning to "do something with video" on LinkedIn, this one gives you a place to start. https://www.theagentsofchange.com/642 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

If you've ever searched for a local business and noticed the same three names in that little map box, you know how much those spots matter. If you run one of those businesses (or want to), you also know it can feel like a closed club. After nearly 30 years at flyte, I rebuilt our local SEO webinar from scratch because the ground had moved, and this episode is the short version of what I found. We'll walk through your Google Business Profile, reviews, your website, and the local links that push you toward the top three. Most of it costs time, not money, and none of it requires a decoder ring. https://www.theagentsofchange.com/641 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Substack has been on my radar for a while, but I'll be honest: I wasn't sure it had much to offer someone who already has a blog, an email list, and a few social channels up and running. Turns out I was asking the wrong question. This week I sat down with Tracy Friedlander, a former professional orchestra musician turned Substack strategist and the voice behind The Second Act Strategist, to find out what the platform can do for small business owners and marketers who want to build a real audience without starting from scratch all over again. https://www.theagentsofchange.com/638 Register for my Local SEO Webinar (9.23.2026): https://www.takeflyte.com/flyte-school/live-events Take the Substack Quiz: https://www.takeflyte.com/flyte-school/live-events Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Every few months a new acronym shows up promising to replace the last one, and this year it's GEO. I brought Andy Crestodina from Orbit Media back on the show to settle a debate I keep having in my own head: is generative engine optimization its own discipline, or just SEO wearing a trench coat and hoping nobody looks too closely? Andy has spent twenty five years building websites that turn into lead generation machines for B2B companies, and he came in with a much sharper answer than "it depends," even though he says that phrase more than either of us would like to admit. If you run marketing for a small or mid sized business and you're wondering whether AI search means starting over from scratch, this conversation will save you a lot of wasted effort chasing the wrong checklist. https://www.theagentsofchange.com/637 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact Check out Andy's first appearance and the introduction by my daughter Maya: https://www.themarketingagents.com/andy-crestodina-neuromarketing