(Preview) New iPhones and an Absence of Awe, How Oracle Wins in the AI Era, Questions on MidJourney, Meta, and Armageddon
Sharp Tech with Ben ThompsonShow Notes
Thoughts on Apple's new generation of iPhones—which are genuinely exciting—and why the underwhelmed reaction from fans and analysts reflects choices that Apple made a long time ago and a new direction that lowers the ceiling on any release. From there: Mail on Apple's messaging and the competition in China, Oracle's strategy in the AI era, Midjourney and Meta, the strategic logic (or not) of Reality Labs investments, whether and how Netflix could attempt a Disney-ification (at the Sphere? via acquisition?), and a message to the Armageddon heretics.
More from Sharp Tech with Ben Thompson
Ben and Andrew begin with notes on the future of the podcast before turning to a raft of ominous Netflix shows and a question: what can Netflix fix, and what growth problems are more intractable? From there: A note on Elon’s investment in Skydance, Anthropic solves an NSA mystery, and reactions to a variety of ominous cybersecurity developments from the past several days. At the end: Meeting the Meta VR glasses in person, Anthropic’s branding spawns thoughts on alignment, why Apple has retained the “Siri” branding (so far), reading as an AI bottleneck, olive oil recs, podcast-listening speeds, and Andrew reverses his stance on the new Nathan Fielder movie.
Ben and Andrew begin with reactions to Apple’s HomeView, including backlash to one of the company’s worst commercials ever, why the product category should exist, and whether Apple is the right company to execute in this space. From there: SpaceX moves full speed ahead with its plans for cellular coverage, why some airlines and carriers balked at partnering with SpaceX, and challenges the company will face going toe to toe with cellular incumbents. At the end: The Ringer’s new, Substack-forward model, the future of sports TV rights as AI spending continues, more on Amazon prices and the company’s logistic moat, building AI apps for iOS, the maddening centrality of smartphones in daily life, solidarity with Ben in his cupboard strategy and smart home instincts, the AI pitch that more companies should be emphasizing, and AI show & tell on a parenting use case that has paid dividends.
Andrew and Ben begin with reflections on Ben’s changing relationship with the Mac and two markets that may ultimately be impossible to serve with one product and operating system. Then: Why Apple’s plans for your living room make sense, reactions to the Duo, and the near-term outlook for humanoid robots in the home. From there: More specifics on why agents put certain types of advertising at risk, thoughts on Amazon adopting a YouTube Premium model, and a question about product pricing that spawns a lesson in advertising, generally. Then: Reactions to OpenAI’s math progress, anxiety among mathematicians, inter-disciplinary skills, joining forces on Machine Intelligence Island, and a reminder that equating raw IQ with value is a bad idea. At the end: Grading Ben Affleck’s AI knowledge, Mike Tomlin’s Minecraft habit, and a digression on IBM, Compaq, and the decompilation of video games (and why fair use is not a viable defense for hackers).
Ben and Andrew begin with a note on VIM and reactions to a confusing product launch from OpenAI at Dev Day earlier this week. Then: Will personal agents be a winner-take-all market? What can Apple and Google do in the consumer agent space? Will normal people take longer than expected to adopt these products? And did Meta’s push into the enterprise break the company’s hot streak? From there: Emails on the future of payments, “super intelligence” branding for AI, America.gov, and firing Dario Amodei. At the end: AI Show & Tell with notes on generational adoption shifts (and Tamagotchis), movie games, a personalized sports page, App Store hell, and going full KGB on messaging.
Ben and Andrew begin with the Meta Connect keynote and a simple question: is this the first time since 2021 that Meta has been cool? From there, new VR glasses, the Muse Charm, a basketball analogy for Meta Connect in 2026, and the infrastructure and talent investments that have helped Muse resonate over the past few weeks. Then: An emailer shares his Muse epiphany, a potential secondary effect of agents saving users money, why Muse is not sharing user data with Meta, and the ultimate “aggregator of aggregators” upside. Then: Extended thoughts on the Muse vs. Amazon tensions, why Meta’s Walmart deal was potentially crucial, and Amazon’s moat in logistics (and returns) that may prove durable in the agents era. At the end: A CarPlay victory lap, and a round of AI Show and Tell with a wedding planner, a SunOS coder, and a fantasy football league.