991: She Turned Social Media Into a Ministry — Jacqulyne Horbrook

What if your Instagram feed could save someone's soul? Jacqulyne Horbrook — founder of Black Christian Influencers and author of How to Be a Christian Influencer — joins Shaun Tabatt to share how she transformed social media from a distraction into a digital ministry. Jackie's journey started not on a stage, but in a classroom where she watched students glued to their phones and realized the gospel needed to meet people where they already were. What began as a way to reach distracted students exploded into a community of Christian creators learning to use their platforms for kingdom impact. In this conversation you'll discover: How a former university diversity director accidentally became a Christian influencer Why Jackie's street-preacher father shaped her entire vision for social media ministry What actually separates a Christian influencer from someone who just happens to be Christian The surprising cautionary tale of Lucifer — and what it reveals about misused influence How to steward a growing platform without your ego getting in the way The 4 components of influence: vulnerability, transparency, originality, and relatability Why Jesus was the most viral influencer who ever lived What metrics God is actually counting on your channel How to survive algorithm changes, comparison, and creator burnout Practical strategies for longevity: pacing, stockpiling content, and staying grounded offline Whether you're a pastor, an author, a ministry leader, or a believer with a phone and a calling, this episode will challenge and equip you to make social media a social ministry. Connect with Jacqulyne Horbrook: You can find @JackietheEducator on YouTube, Instagram & Facebook How to Be a Christian Influencer is available wherever Christian books are sold.