981: Steal This Strategy: 4,587 New Subscribers in Under 120 Days
Strategy Hour | Online Marketing for Business GrowthShow Notes
In this episode, I’m going to drop some knowledge that no other marketers are dropping! You’re going to want to listen, share this episode, and pop me a DM to tell me what you think about it. I have added more than double the number of new subscribers to my list in the past three and a half months than I did all of last year!
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Nurturing an email list takes time, and while it will absolutely get you business, cold subscribers will take time to warm up and actually start purchasing from you. But this is a long-term strategy that adds to the stability of your business.
Even though attracting subscribers is the topic of discussion for today, I’m going to tell you something controversial: it’s not where I would start when opening a small business! Instead, it’s something I would continue to invest in over time, but it won’t get you that initial attraction.
Episode Highlights
Incorporating Evergreen Training and Trends [0:08:38]
Leveraging Low-Priced Digital Products and a Refresh [0:11:50]
The Power of Research and Generic Sign Ups [0:16:33]
Boosting Leads with an Activation [0:24:38]
Special Thanks to Our Advertiser FreshBooks
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Dear listener, we have hit 1000 episodes! I don’t think I ever imagined saying that out loud! But somewhere along the way, this little show became a thread that wove through nearly every season of my life and every version of my business. And before I step away, I want to write you a letter.
I’ve recorded nearly a thousand episodes of this show, and yet this one has been one of the hardest to sit down and share. Over the past few months, life has forced me to slow down through surgery, recovery, and a lot of unexpected stillness. And in that quiet, I’ve had to ask some uncomfortable questions about what really matters, where I want to spend my time, and what’s sustainable for me right now.
I used to think values were something you discovered once and then lived by forever, like a moral compass that stayed fixed. But I’m starting to wonder if they’re more like constellations. They shift a little as you move through different seasons of life. For a long time, I treated my values like a checklist: family, creativity, freedom. Those were the things that mattered. But when they stopped feeling aligned, I felt completely disoriented.
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