Help My Small Business: How to Make People Want What You’re Selling
The Lazy CEO Podcast with Jane LuShow Notes
In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of Meke Baby, to review Lisa’s travel company, Crooked Compass.
Crooked Compass offers unique journeys and experiences you won’t find with traditional travel companies. So how can Lisa turn what makes her business different into marketing that makes people want to book? Jane and Elysia unpack how to make the brand stand out, use Lisa’s expertise to bring the experiences to life and help her step out of the operational weeds so she can focus on growing the business.
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo
Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Elysia: @elysiakrs See what Mekė Baby is up to: @mekebaby.au
See omnystudio.com/listener for privacy information.
More from The Lazy CEO Podcast with Jane Lu
This week on The Lazy CEO, Jane is joined again by the founder of Hairification, Jordan Mylius, for part two of their conversation. Last time, they talked about everything Jordan got right to grow Hairification to $20 million in sales in just two years. This time, they're flipping the conversation to the mistakes they've made along the way.
This week on The Lazy CEO podcast, Jane is joined by Elysia Krstevski, founder of Mekė Baby. Elysia came up with the idea after battling mastitis as a new mum and realising there was no easy way to safely warm expressed breast milk while out with her baby. With no product development experience, she decided to create the solution herself. Three years later, Mekė Baby has sold out seven times and landed on the shelves of Baby Bunting.
In this episode of Help My Small Business, Jane and Ethan Yong, founder of UmamiPapi, review Neon Goat, a natural deodorant brand for tween and teenage boys. The challenge? Boys are the consumers, but Mum is the one buying it.
This week on The Lazy CEO, I’m joined by Ethan Yong, founder of UmamiPapi. Ethan started making chilli oil during COVID while working his first job as a graduate, spending his weekends cooking and packing orders before and after work. A few years later, UmamiPapi is a 7-figure business, stocked in thousands of retailers including every Coles store nationally, exporting to Malaysia and the UAE. And if that wasn’t enough, Gordon Ramsay tasted the chilli oil and gave it his very own verdict: “absolutely fucking delicious.” In this episode, we get into: What it was actually like building a food business from scratch while working a full-time job. The biggest mistakes Ethan made while scaling a bootstrapped business. How to build a brand that stands out in such a competitive category. What it was really like appearing on Gordon Ramsay’s Food Stars. Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Stay updated with Ethan: @flavourenhancer621 Follow UmamiPapi!: @itsumamipapi See omnystudio.com/listener for privacy information.
This week on The Lazy CEO, Jane is joined by the founder of Hairification, Jordan Mylius. Hairification has hit $20 million in turnover in just three years and expanded into some of the biggest retailers across Australia and overseas.