(2 of 2) Book Breakdown: "Insanely Simple: The Obsession That Drives Apple's Success" by Ken Segall, Creator of the iMac name and Think Different campaign
Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and InvestorsShow Notes
"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs
Watch on YouTube: https://www.youtube.com/watch?v=eqjzmm-wkoo Read the newsletter version: https://newsletter.outlieracademy.com/p/insanely-simple-book-breakdown-part-2 Show notes: https://www.outlieracademy.com/episode/175 Buy the book: https://amzn.to/47HC36Q
To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers. As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone cals. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You'll also learn the ten elements of Simplicity that have driven Apple's historic success — which you can use to propel your own organization.
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More from Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors
Steve Jobs made an incredible impact on the world by creating two of today's most important companies in Apple and Pixar. Both companies created world-changing products while Steve Jobs was alive in the Macintosh, iPod, iPhone, and Oscar winning animated films such as Toy Story. More importantly, both companies developed the right team, vision, and culture to continue producing world-shaping products decades later — long after Steve's departure. As we learn in this book, Steve's values and ethos live on in both of these incredible companies.
Steve Jobs made an incredible impact on the world by creating two of today's most important companies in Apple and Pixar. Both companies created world-changing products while Steve Jobs was alive in the Macintosh, iPod, iPhone, and Oscar winning animated films such as Toy Story. More importantly, both companies developed the right team, vision, and culture to continue producing world-shaping products decades later — long after Steve's departure. As we learn in this book, Steve's values and ethos live on in both of these incredible companies.
My favorite lessons from "To Pixar and Beyond" by Lawrence Levy. Who joined Pixar in 1995, helped Steve Jobs take Pixar public, and built it into the $7.4 billion company Disney eventually acquired. Get Friday 5 delivered to your inbox every Friday at 8 AM Pacific
My favorite lessons from "To Pixar and Beyond" by Lawrence Levy. Who joined Pixar in 1995, helped Steve Jobs take Pixar public, and built it into the $7.4 billion company Disney eventually acquired. Get Friday 5 delivered to your inbox every Friday at 8 AM Pacific
After he was dismissed from Apple in the early 1990s, Steve Jobs turned his attention to a little-known graphics company he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before. He hoped to persuade Levy to help him pull Pixar back from the brink of failure. This is the extraordinary story of what happened next: how Jobs and Levy concocted and pulled off a highly improbable plan that transformed Pixar into the Hollywood powerhouse it is today.