The Business of Hearing

The 1-Year YouTube Experiment - Two Practices Started Channels, Here's What Happened

The Business of Hearing

Show Notes

In summer 2025, Oli Luke stood in front of his clients in London and made a simple recommendation: double down on YouTube. He said it would be the single most important strategy for AI search dominance. One year later (October 2026), two practices have shared their results. The outcomes are remarkable, and completely unexpected.

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