Summary
Marketers are increasingly recognizing the phenomenon of "bullspend," where ad campaigns show impressive metrics but fail to generate actual sales. This issue is highlighted in discussions around the importance of focusing on revenue rather than just reach. LinkedIn is noted as a platform that offers a high return on ad spend, encouraging advertisers to be strategic about their campaigns.
Tony Robbins emphasizes the significance of mindset and personal growth in navigating challenges, particularly in uncertain economic times. He shares his journey from a struggling waitress to a successful entrepreneur, underscoring the value of investing in oneself and the potential for transformation. Robbins encourages individuals to shift their focus from merely managing circumstances to actively creating their desired outcomes, stressing the importance of passion and leadership in business growth.
The conversation also touches on the necessity of adapting to change and embracing challenges as opportunities for growth. Robbins suggests that true champions are forged in difficult times, and he calls for a collective effort to use business success as a means to help others, particularly in humanitarian efforts. The overarching message is one of resilience, innovation, and the power of community in overcoming adversity.
Show Notes
Take a look into the digital classroom and see who joined us for the FIRST-EVER Tony Robbins’ VIRTUAL BUSINESS MASTERY program!Uploaded 04-09-20We went full tilt for five days and nights with 2,300 business owners and entrepreneurs representing 63 countries around the world for a total immersion experience. Participants received actionable strategies – and inspiration – from world-class speakers like:Bill Gross, the only man to start and exit seven companies valued at over $1BKeith Cunningham, who has made over $1 billion in dealsDon Miller, master of building a brand through storyJamie Kern Lima, who cofounded IT Cosmetics and sold for $1.2BJamie herself is a lifelong Tony Robbins fan who says, “Every person who made the commitment to invest in themselves and their business by being here in Business Mastery – it’s like paying a dollar for a winning lotto ticket.” The strategies she learned from Tony helped her grow her business exponentially. You can get started doing the same at https://www.tonyrobbins.com/business/how-to-grow-your-business and by attending the next Business Mastery event.Tony says that “The mistake we make is we ask the question of how, before we ask the question of what and why.” Tapping into your purpose and passion, connecting them back to your business and creating a massive action plan to take it to the next level are what Business Mastery is all about. When we turn our “shoulds” into “musts,” we transform our own psychology and force ourselves to find a solution. Stop hitting the snooze button on your life. Stop letting temporary obstacles get in your way. Champions are not made when the game is easy. You must use difficult times to drive you to do and be and give even more. Remember: You’re not the manager of your circumstances, you’re the creator of your life. You will find a way – and Business Mastery can help.Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners. Learn more about Business Mastery: https://tr.tonyrobbins.com/business-mastery Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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How many times in your life have you set expectations for yourself? Perhaps you believed you would have achieved a number of goals by a certain time. Or maybe you expected that you’d be married by a certain age. Or that your relationship would last a lifetime. While it’s admirable to set goals, and aspire to find love and connection, it’s also dangerous to tie our happiness to our expectations. Because when reality doesn’t meet our expectations, we often find ourselves lost, confused and in pain.Uploaded 27-08-19Welcome back to the Tony Robbins Podcast where we are continuing our breakthrough series – taking you to events like Date with Destiny, UPW and Business Mastery, where you’ll have a front row seat to life-changing transformations.And in this episode, you are going to hear Tony work with Dano. Dano has been with his partner for decades. They’ve built a family and a life together, but they are finding themselves at a crossroad. He’s deeply in love, and struggling to let go, blaming himself for the relationship’s trajectory.Tony works with Dano to take a new perspective on his relationship, and to learn how to trade his expectations for appreciation. They delve into what it means to be truly masculine in this trying situation and why loving his partner ultimately means letting her go.Visit Tony Robbins' websites:https://www.tonyrobbins.com/http://www.unshakeable.com/Follow Tony Robbins @:Facebook: https://www.facebook.com/TonyRobbinsTwitter: https://twitter.com/tonyrobbinsLinkedIn: https://www.linkedin.com/in/ajrobbinsInstagram: https://instagram.com/tonyrobbins/Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Tony Robbins’ events are known for transforming businesses and changing lives. The valuable insights, innovative business tools, networking opportunities and next-level mindset shifts obtained through these energetic events are second to none. Uploaded 30-04-21This video features a special behind-the-scenes look at the March 2021 Business Mastery virtual event. You’ll get a taste of all of the knowledge and power Tony and his guest speakers bring to this priceless event. They will teach you how to scale your business, put yourself in a position to serve more people, blast past your business goals and create the life you want.When you attend Business Mastery, you will spend five days in an immersive event with thousands of business owners from around the world. You’ll learn from others’ struggles through on-the-spot coaching with Tony and hear expert advice and strategies you can apply to your business.In addition to learning from Tony, you’ll get business advice from top industry leaders, including Todd Hartley, CEO of WireBuzz; Tyler McBroom, CPA, entrepreneur and best-selling author; Keith Cunningham, top business coach; and other world-class business leaders. They have been where you are now and their advice will help you get where you want to go.Tony Robbins’ Business Mastery is for business owners of all levels – from first-time startups to businesses profiting millions of dollars a year. Everyone can learn something that will revolutionize their business at Business Mastery – in fact, it’s guaranteed.At the end of these five memorable days, you’ll walk away with a plan to recession-proof your business, scale to new levels, optimize your systems to be more profitable, create your exit strategy and more.Learn more about the next Business Mastery Virtual Event: https://www.tonyrobbins.com/events/business-mastery/virtualFollow Tony: Facebook: https://www.facebook.com/TonyRobbins Twitter: https://twitter.com/tonyrobbins LinkedIn: https://www.linkedin.com/in/officialtonyrobbinsInstagram: https://instagram.com/tonyrobbins/ Website: https://www.tonyrobbins.com/ Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors. Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more. Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners. Learn more about Business Mastery: https://tr.tonyrobbins.com/business-mastery Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
What are your business obstacles and how can you reframe them into opportunities? Watch Tony Robbins help Shane Knight, owner of a fire and water damage restoration business, reframe his negative, limiting beliefs into empowering ones and create a strategic plan for growth.
Open your heart and transform the way you love in just 9 minutes. In this guided meditation, Sage Robbins leads you through a powerful practice to nurture compassion for yourself and for your loved ones.Uploaded 12-11-25Take this time to slow down, reconnect, and set an intention for yourself and those you care about to live with greater peace, freedom, and love.Watch more videos like this 👇Inner Child Healing Guided Meditation with Sage Robbins: https://youtu.be/1tcLZZkawgw60 Seconds of Grace Meditation | Sage Robbins on Well Beyond 40 w/ JJ Virgin: https://youtu.be/nokumg3JW9IHow To End Self Sabotage with 1 Simple Choice: https://youtu.be/-0Ln4-h4LQQDo This When You Feel Triggered and Your Life Will Transform: https://youtu.be/h7YylJ3nuokSubscribe: https://www.youtube.com/@sagerobbinsofficial?sub_confirmation=1Join my weekly newsletter 'The Mirror' to receive these exclusive videos each week: https://www.sagerobbins.comFollow Sage Robbins:Instagram: https://www.instagram.com/sagerobbinsFacebook: https://www.facebook.com/SageRobbinsTiktok: https://www.tiktok.com/@sage.robbinsLinkedIn: https://www.linkedin.com/in/sagerobbinsWebsite: https://www.sagerobbins.comSage Robbins is a thought leader, mentor, and speaker known for her heartfelt work in personal growth, emotional wellness, and mindful living. She guides people to reconnect with their inner wisdom, embrace presence, and live with clarity, purpose, and authenticity. Sage co-leads transformational experiences and teachings within the Robbins community, helping individuals and women in particular build deeper self-awareness, resilience, and self-love. Her work is rooted in compassion, self-reflection, and the belief that personal transformation begins from the inside out. Through live workshops, virtual events, community spaces like The Mirror Collective, and her online presence, Sage inspires others to step into their power and lead with heart. She also contributes to philanthropic efforts alongside the broader Robbins mission, supporting initiatives that uplift communities and foster holistic well-being worldwide. Learn more about your ad choices. Visit megaphone.fm/adchoices
Tony Robbins and Pitbull: Self-Made Success | Tony Robbins PodcastUploaded 04-06-19What does real wealth mean to you? Is it having your dream home? Buying an expensive car? Is it when you’re rich enough to have your own private plane? If you ask Armando Christian Perez – who you most likely know as the musician, Pitbull – wealth has absolutely nothing to do with money – it has only to do with happiness.In this episode, Tony sits down with Pitbull to talk about his journey to achieving success. Because today, Pitbull is on top of the world. He is a world-renowned musician, performer, business entrepreneur, fashion icon and actor whose career sales have exceeded 5 million albums and over 60 million singles worldwide. He’s had #1 hits in more than 15 countries, his videos have over 5 billion views, and his social reach matches audiences of some television networks around the world.But none of this came easily.Tony and Pitbull discuss the power of failure and why our biggest setbacks can be our biggest gifts. They delve into what it means to cut the noise out of your life and focus on what matters. And they share their belief that if you want real wealth in your life, you have to cultivate joy, surround yourself with people that make you better, and always find a way to give back.Visit Tony Robbins' websites:https://www.tonyrobbins.com/http://www.unshakeable.com/Follow Tony Robbins @:Facebook: https://www.facebook.com/TonyRobbinsTwitter: https://twitter.com/tonyrobbinsLinkedIn: https://www.linkedin.com/in/ajrobbinsInstagram: https://instagram.com/tonyrobbins/Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation's #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices