Marketing Smarter: How Architects Can Use AI to Win Better Projects with Richard Petrie

What happens when architecture starts shifting from a profession built on forms and materials to one shaped by data, circularity, and AI? In this episode, host Aya Schlochter sits down with Dr. Christopher Bamborough, postdoctoral research fellow at the University of New South Wales and the ARC Centre for Next Generation Architectural Manufacturing, to explore how intelligent systems are changing the future of design practice. Chris shares how his path moved from architecture practice in the UK and Australia into teaching, research, digital fabrication, and computational design. The conversation goes deep on data as a cultural and historical construct, why architects need to stay critical of AI-generated outputs, and how circular design could transform the way buildings are made, used, and reused.

What if the biggest challenge in AI adoption isn't technology at all, but understanding people, culture, and practice? In this episode, host Aya Shlachter sits down with Annie Ferguson, Head of AI & Digital Innovation at DKO Architecture, to explore why most firms get AI adoption wrong, not because of the tools, but because of the people. Before leading one of Australia's most ambitious architecture AI transformations, Annie studied languages, conducted ethnographic research in rural Mexico, and spent over a decade designing user experiences for companies like Autodesk and Lonely Planet. She brings a refreshingly human lens to a conversation usually dominated by prompts and productivity hacks.

AI is becoming easier to use. Understanding how it actually works is where most architects struggle. In this episode, Aya Shlachter sits down with Prof. Hank Haeusler to explore how AI and computational design are reshaping architecture in practice and in business. Hank shares how thinking in systems, data, and computation is changing how architects design, make decisions, and deliver work. The conversation highlights the shift from manual, skill-based tasks to higher-level thinking. As AI takes over repetitive work, architects are being pushed toward strategy, problem-solving, and continuous learning. It also addresses the growing gap between academia and practice, and why firms must start treating AI as a business priority, not just a tool. What You'll Learn: How computational design is changing the foundation of architecture

Most design firms are experimenting with AI. Very few know how to make it work. In this episode, Aya Shlachter sits down with Stephanie Lindsay and Jessica Nelson, co-founders of Etch Design Group and AI for Interiors, to explore how design firms can stop treating AI as a side experiment and start using it as a core business strategy. Stephanie and Jessica share how they went from testing AI tools to building real workflows — and eventually a platform that helps designers understand where AI actually fits in practice. From client intake and documentation to budgeting, scheduling, and quality control, they break down exactly how AI is helping firms do more with less. What You'll Learn: How AI is filling talent gaps and freeing teams to focus on higher-value work

In a profession facing rapid technological change, understanding how to use AI without losing the human element has become one of the most important challenges for architects today. In this episode, Aya Shlachter sits down with Mark R. LePage, an entrepreneur architect and Chief Executive Officer and co-founder of Gābl Media Group, Inc., to explore how AI is reshaping the AEC industry and what it means for the future of architectural practice. With decades of experience building firms, communities, and media platforms, Mark shares how his journey from practicing architect to business educator has shaped his perspective on leadership, creativity, and growth. They discuss why AI should be viewed as a powerful tool rather than a threat, how architects can build AI literacy at every level of their business, and why human connection will remain the profession's greatest differentiator. Mark also breaks down the business gaps left by traditional architectural education, the rise of community-driven learning, and how initiatives like EntreArchitect and the EntreArchitect Academy are helping architects build stronger firms. Tune in for practical insights on building sustainable firms, developing leadership skills, preserving institutional knowledge, and preparing the next generation of architects for long-term success. Key Takeaways: AI is a powerful tool that can improve efficiency, productivity, and creativity at every level of architectural practice.