
Summary
Marketers are increasingly voicing concerns over the effectiveness of their ad campaigns, labeling the phenomenon as "bullspend." This term refers to situations where metrics such as impressions look positive on dashboards, but do not translate into actual revenue. The discussion highlights the importance of focusing on tangible results rather than just reach, with LinkedIn being noted for delivering the highest return on ad spend among major ad networks.
In a separate conversation, the future of JavaScript is under scrutiny with a new proposal to split the language into two distinct parts: JS Sugar and JS Zero. This proposal suggests that new features should be implemented through build tools rather than directly in JavaScript engines, raising concerns about the potential complexity this could introduce for developers. Critics argue that relying on tooling could hinder the evolution of the language and complicate the development process, while proponents believe it could streamline feature implementation and better align with user needs. The ongoing debate reflects broader tensions in the tech community regarding the balance between developer productivity and user experience.
Show Notes
JavaScript might become two languages (and it's dramatic)Theo is a software dev nerd mostly known for full stack TypeScript stuff. Check out Theo and his stack at t3.gg
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