Data Analytics Chat

The Power of Personalisation: How AI Influences What We Buy

Data Analytics Chat

Show Notes

With Allison Olson — SVP, Analytics Solutions at Merkle How much of what we buy is influenced by AI without us even realising it? In this episode, Ben Parker speaks with Allison Olson about how AI and real-time data are transforming personalisation and changing the way brands understand, influence and interact with their customers. Allison explores the shift from static recommendations to dynamic experiences that adapt to customer behaviour in real time, the data required...

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