How to Book More Podcast Appearances and Build Authority

AI is making it easier than ever to create content, automate tasks and access information. But if everyone has access to the same tools, how do you make sure your business still stands out? In this episode of The Social Media Takeaway, I’m joined by Louis Swart, business coach for coaches and founder of IronBridge. Louie has spent more than 35 years building and selling businesses, and one of his earliest lessons was a powerful one: a business that depends entirely on its owner is very diffic...

If you’re not using live webinars or if you’re treating them like a “training” session, then this podcast episode is for you. Webinars are one of the most effective ways to turn interested prospects into paying clients when they're done well. In this episode, I sit down with webinar strategist Nyrie Roos to discuss why webinars continue to outperform many other marketing tactics, what separates high-converting webinars from those that fall flat, and how AI is making the process faster without...

One thing I see all the time with business owners is this. They know video matters. But they still avoid it. In this episode, Michelle and I talk about why so many business owners struggle with video content and what really helps people become more comfortable showing up online. I shared that I’ve worked with lots of businesses over the years where people would nearly rather stick a pin in their eye than record themselves on video. And honestly, I think many people will relate to that feeling...

In this episode I’m joined by Kathi Burns, a strategic adviser and productivity expert, founder of Organized & Energized, as well as 2-times best selling author. In this episode, Kathi reveals why so many business owners get stuck “in the muck” and what to do about it. Kathi shares how disorganisation, lack of systems, and poor delegation are quietly costing entrepreneurs time, money, and energy. More importantly, she explains how simple systems can give you back control, free up ho...

In this episode I’m joined by Lynn Kitchen, a financial expert with nearly 40 years of experience helping individuals, entrepreneurs and families build sustainable wealth and long term confidence with money. Lynn has built and sold two investment advisory firms, taught thousands how to invest, and now focuses on helping people stop avoiding money conversations and start taking real ownership of their financial future. We talk about why money feels so emotional for so many business owners, how...