Show Notes
Mike (openly admitting his bias as a business coach) and Scott rank the outside relationships that move the needle most for small business owners - starting with the one nobody argues against.
Drinking beer from: Garage Project - Friendly (3.8%) & Sawmill - Beach Day Bright IPA (5.5%) Eating a pie from: Mairangi Bakery Pie 2 Go - Beef Brisket
You'll learn: -Why a business coach or mentor is consistently rated the #1 lever by leaders from Eric Schmidt to elite athletes; -What to actually look for in a coach (complementary skills, trust, "serve the business, not the person"); -Why brand is an underused commercial lever (the difference between $10 and $12 pricing is your margin); -The emerging concept of AEO - Answer Engine Optimisation for AI search; -and when a lawyer or HR contractor is worth the spend.
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