Show Notes
This is the only automotive podcast that shows you how to go to the next level. It is my mission to coach, and inspire, and motivate you to go from a salesperson to dealer principal or any level you desire. Stop making excuses and start making adjustments towards the future you want.
Today we're talking about the three reasons why you must be on social media.
Quite honestly, I could give you 13 reasons why you need to be on social media. I can give you 10 reasons how to grow your business on social media. Those are different topics, different times. Today I want to nail down three important reasons why, right now, as a salesperson, you have to be on social media.
Let's just kick around the idea of just talking about social media and advertising in general. As a dealer principal, as a general manager, when I owned a store and when I was general managing many stores, we spend money on advertising for one main reason. We're trying to generate traffic. Right? We want to generate opportunities. We don't guarantee ourselves an opportunity to sell the car. We guarantee ourselves the opportunity. We want to go where the eyeballs are at.
That's why, for so many years, radio, TV, mail, all these different various reasons were such a strong way to convey your message, get people to hear, and get attention. But as times have changed... And guys here's the thing. You've got to connect with this. It's just going to get more elevated than what it currently is. We think about social media, and technology, and how we're delivering cars in-home delivery. This is something you've got to become a master at. And here's the best part. You can be a master of this social media game.
The best part about social media is it is free for this moment in time. There is such a thing as digital real estate. You want to cover it. Let me explain to you how. My core belief is to really try to change the automotive industry and help those who want to climb to the next level.
If you like what you just heard, do me a favor, subscribe, hit the like button, put comments down below. If I can help you in any way let me know so I can respond to you personally.
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