Are You Ignoring Your Brand’s Biggest Revenue Opportunity?

Discover more brand insights and top agencies at https://www.designrush.com Social media is no longer just a content channel. For modern brands, public conversations in comments, DMs, replies, and customer complaints can reveal churn risk, buying intent, customer trust issues, and missed revenue opportunities. In this episode of the DesignRush Podcast, host Kia Johnson sits down with Brooke Sellas, Founder and CEO of B Squared Media and author of Conversations That Connect, to explore why brands need to treat social media customer care as a true business function. Brooke explains how social media conversations helped her bring 7,500 people to a Cystic Fibrosis Foundation event and generate $60,000, why public customer complaints can act as early warning signs for churn, and how buying-intent questions on social can turn into revenue before a customer ever visits a website. She also breaks down why chasing viral growth can distract brands from building long-term trust, how social listening can reveal what customers are saying when they do not tag your brand, and what founders should fix first if they want customer conversations to become a real growth advantage. Free DesignRush resources to go deeper: Track customer conversations and brand mentions with social listening: https://www.designrush.com/agency/social-media-marketing/trends/social-listening-tools Learn how social media supports customer service, selling, and brand trust: https://www.designrush.com/agency/social-media-marketing/trends/what-is-social-media-marketing You will learn: • Why social media customer care matters for revenue and retention • How public customer conversations reveal churn risk and buying intent • Why fast replies are not enough without real customer experience systems • How social listening helps brands find customer problems and sales opportunities • Why viral growth does not always lead to long-term brand trust • What founders and CEOs should fix first to turn conversations into growth Subscribe for weekly conversations with industry leaders on brand strategy, customer experience, social media marketing, digital growth, agency insights, AI, customer trust, and modern business leadership.