He Builds Famous Brands, But Hides From The Spotlight

Why do fashion legends and global brands call a graffiti kid from New York before every big trend?

Frankie Colamarino grew up in Staten Island, where his mum was the tailor for Wu-Tang Clan. He went from AOL graffiti chat rooms to Nike's 2012 Olympics. Today, when brands want to know what's next, they call him first. Right now, his answer is AI.

In this episode of the Miss AI Podcast, Keira Nesdale sits down with Frankie, co-founder and creative director of Problem, the agency behind work for Nike, Logitech and the makers of Call of Duty. Music videos that cost $2 million five years ago now cost them under $1,000. The tools got cheap. The taste didn't.

His agency runs on AI, yet he still draws every first frame by hand. He bets everything on AI, yet says anyone nervous about it should be.

━━━━━━━━━━━━━━━━━━━━━ 💡 WHAT YOU'LL LEARN: 1. How a $2 million music video becomes a $1,000 one without losing the craft 2. Why brands call Problem first when a new trend starts 3. Why training AI on your own work beats training it on the internet 4. How AI vets every client before a human spends a minute on it 5. Why ideas are now free and execution is what's worth paying for

━━━━━━━━━━━━━━━━━━━━━ 🕒 CHAPTERS: 00:00 - Buzzword or Breakthrough? AI in Entertainment 02:29 - Is AI Cheating? Vinyl vs iPhone 03:15 - Hand-Drawn Frames, AI-Finished Videos 04:37 - Inside Problem Intelligence 07:21 - Ideas Are Free, Execution Isn't 11:27 - AI Reads the Email Before a Human Does 12:53 - Problem's Work With Nike, Logitech and More 14:59 - Why Brands Call Them First 16:12 - The AI Management System They Built 19:06 - The Dizzy Bird Story 21:49 - Nouns and Building Community IP 30:05 - Boutique Agency or Scalable Business? 32:42 - Can a Non-Creative Person Be Creative? 39:38 - Will Your Communities Become Your Identity? 43:36 - All In on AI, and Still Nervous 45:36 - Start in a Google Doc 46:54 - Do Big Tech CEOs Believe What They Sell? 50:20 - Why He'd Give Away What He Built 52:57 - Leave It Better Than You Found It 54:19 - Why He Stays Out of the Spotlight 56:31 - Staten Island, Wu-Tang and Entertainment 01:00:04 - Would Problem Survive Without Its Founders? 01:01:43 - 20 Years of Work, Rewritten by AI 01:05:37 - Advice to His 17-Year-Old Self 01:11:03 - What AI Should Never Take From Us

━━━━━━━━━━━━━━━━━━━━━ 🛠️ FRANKIE'S TECH STACK: • ChatGPT: his daily driver • Seedance & Kling AI: for music videos • Adobe Creative Suite: hand-drawn frames and storyboards • Problem Intelligence: models trained on their own client work • Google Docs: where he says to start

━━━━━━━━━━━━━━━━━━━━━ 🔗 CONNECT WITH FRANKIE: • Website: https://frankie.co • Problem: https://problem.tv • Problem Intelligence: https://problem.tv/intelligence • Instagram: https://www.instagram.com/frankie/ • X: https://x.com/franke • LinkedIn: https://www.linkedin.com/in/frankieco/

━━━━━━━━━━━━━━━━━━━━━ ✨ CONNECT WITH KEIRA (MISS AI): • Website: https://realmissai.com/ • YouTube: https://www.youtube.com/@realmissai • LinkedIn: https://www.linkedin.com/in/keira-nesdale-b287899b • X: https://x.com/RealMissAI • Social: https://www.instagram.com/realmissai

━━━━━━━━━━━━━━━━━━━━━ 🎧 LISTEN TO THE PODCAST: • Spotify: https://open.spotify.com/show/0QIuSARzgY8AMRe8hs6qVT?si=46f589d2e5aa4e1a • Apple Podcasts: https://podcasts.apple.com/us/podcast/miss-ai-podcast/id1896774405

━━━━━━━━━━━━━━━━━━━━━ 💬 JOIN THE DISCUSSION: What do you think comes after AI? Drop a comment below!

#AIinEntertainment #AICreativity #AIMusicVideo #AIforCreatives #FounderStory #MissAIPodcast