Show Notes
How Do AI & Innovation Cohabitate?
Bryan Cassady is an author, professor, and all-around innovator, whether in book form or in classrooms, real and virtual, stretching from Europe to India. He is a professor, consultant, and a serial entrepreneur now with a mission: to teach 1 million innovators by 2027.
He has built companies in 6 countries and trained 40,000+ leaders. He’s also a former professional racquetball player turned mathematician, a United Nations professional who speaks four languages. A researcher who has published on innovation, alignment, and social-media addiction. He’s co-created books with 50+ experts worldwide, including the international bestsellers CYCLES and The Generative Organization: AI Playbook for Exponential Leaders.
There’s the question before the formal questions begin, and then there’s adding humans into the loop—and all across the innovation process, AI has an instrumental role to play. That’s the verdict of this week’s guest, Bryan Cassady, who, true to his word, has put together an outside-the-box book that has brought into the fold multiple co-authors. One of Bryan's main points in both his book and this interview is that AI is a brilliant co-pilot, but a terrible pilot alone. Good prompts are vital for establishing context, role-playing scenarios, and using synthetic-user personas to create a Customer Avatar that helps you tell whether your innovation is likely to find buyers in the marketplace. If there’s a more charming, thoughtful guest than today’s, we’d be surprised.
Bryan’s Offer
You can learn more about him at BryanCassady.com and take advantage of his offer to download a free book and toolkit here, helping him achieve his mission above!
Real Transformations: Business Change That Works from the Inside Out is co-hosted by Julie Anixter and Dan Hill, PhD, entrepreneurs with deep experience as corporate change agents, devoted to helping companies make continuous change work for everyone through clarity and connection. To learn about their keynote talks, workshops and labs, check out the website here.
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