Summary
Marketers are increasingly voicing concerns about "bull spend," a term used to describe advertising expenditures that appear effective on the surface but fail to deliver real value when scrutinized by financial officers. This phenomenon is highlighted in discussions around misleading metrics that prioritize impressions over actual revenue, prompting calls for a reassessment of marketing strategies.
The conversation shifts to the fascinating realm of quantum mechanics, specifically the behavior of particles at extremely low temperatures. The episode explores superfluidity, a state of matter exhibited by liquid helium-4 when cooled to near absolute zero. In this state, helium-4 atoms behave as bosons, allowing them to occupy the same energy state without friction, leading to unique properties such as zero viscosity and the ability to flow up container walls.
The discussion also delves into the fundamental differences between bosons and fermions, explaining how these distinctions impact the behavior of matter at both microscopic and macroscopic levels. The episode concludes by connecting these quantum phenomena to real-world applications, including their implications for neutron stars and superconductivity, illustrating the profound effects of quantum mechanics on our understanding of the universe.
Show Notes
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The weird rules of quantum mechanics lead to all sorts of bizarre phenomena on tiny scales— particles teleporting through walls or being in multiple places at once or simultaneously existing and not. Shame all this magical behavior doesn’t happen on scales large enough for us to see. Except that there is a way for us to see large-scale quantum weirdness, and that’s Bose-Einstein Condensates & Superfluids.
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Hosted by Matt O'Dowd Written by Fernando Franco Felix & Matt O'Dowd Post Production by Leonardo Scholzer, Yago Ballarini, Adriano Leal & Stephanie Faria Directed by Andrew Kornhaber Associate Producer: Bahar Gholipour Executive Producers: Eric Brown & Andrew Kornhaber Executive in Charge for PBS: Maribel Lopez Director of Programming for PBS: Gabrielle Ewing Assistant Director of Programming for PBS: John Campbell
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Viewers like you help make PBS (Thank you 😃) . Support your local PBS Member Station here: https://to.pbs.org/DonateSPACEUploaded 25-10-17For years, astronomers have been unable to find up to half of the baryonic matter in the universe. We may just have solved this problem. You can further support us on Patreon at https://www.patreon.com/pbsspacetimeGet your own Space Time tshirt at http://bit.ly/1QlzoBiTweet at us! @pbsspacetimeFacebook: facebook.com/pbsspacetimeEmail us! pbsspacetime [at] gmail [dot] comComment on Reddit: http://www.reddit.com/r/pbsspacetimeHelp translate our videos!https://www.youtube.com/timedtext_cs_panel?tab=2&c=UC7_gcs09iThXybpVgjHZ_7gPrevious Episode:The Nature of Nothing | Space Timehttps://www.youtube.com/watch?v=X5rAGfjPSWE&t=55sDark Matter!https://youtu.be/z3rgl-_a5C0Dark Energy Playlisthttps://youtu.be/xZTb6sfHEX8?list=PLsPUh22kYmNA6WUmOsEEi32zi_RdSUF4iWe’ve known for some time that around 95% of the energy content of the universe is in dark matter and dark energy. This dark sector doesn’t interact with light in any way and so is invisible to us. The remaining 5% - the light sector – represents all of the regular matter in the universe. Yet what if I told you that all of the stars and galaxies and galaxy clusters only comprise 10% of the light sector. The rest has proved as elusive as the dark sector. We think it must exist as extremely diffuse gas in between the galaxies, yet our intense searches miss up to half of it. At least until now.ResourcesGraaff et al. 2017, "Missing Baryons in the Cosmic Web Revealed by the Sunyaev-Zel'dovich Effect"https://arxiv.org/abs/1709.10378v1Tanimura et al. 2017, "A Search for Warm/Hot Gas Filaments Between Pairs of SDSS Luminous Red Galaxies"https://arxiv.org/abs/1709.05024Written and Hosted by Matt O'DowdProduced by Rusty WardGraphics by Kurt RossAssistant Editing and Sound Design by Mike PetrowMade by Kornhaber Brown (www.kornhaberbrown.com)Special thanks to our Patreon Big Bang, Quasar and Hypernova Supporters: Big BangBITISMCoolAsCatsDavid NicklasRichard SenegorQuasarTambe BarsbayMayank M. MehrotaMars YenturMark RosenthalDean FuquaY2Justin LloydHypernovaEdmund FokschanerMax LevineMatthew O’ConnorEugene LawsonBarry HatfieldMartha HuntJoseph SalomoneChuck ZegarCraig PetersonJordan YoungRatfeastJohn HofmannThanks to our Patreon Gamma Ray Burst Supporters: Denys IvanovNick VirtueAlexey EromenkoNicholas RoseScott GossettMark DykstraPeter DurocherMichael KersChris HicksMark VasilePatrick MurraySultan AlkhulaifiAlex SetoMichal-Peanut KarmiErik SteinDaniel LyonsKevin WarneJJ BagnellJ RejcAmy JieAvi GoldfingerJohn PettitShannan CatalanoFlorian StinglmayrYubo DuBenoit Pagé-GuitardNathan LenizJessica FraleyLoro LukicBrandon LabonteDavid CraneGreg Weiss Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
PBS Member Stations rely on viewers like you. To support your local station, go to: http://to.pbs.org/DonateSPACE↓ More info below ↓Uploaded 15-07-19Check out the new Space Time Merch Store!https://pbsspacetime.com/Support Space Time on Patreonhttps://www.patreon.com/pbsspacetimeWhen we finally have a quantum internet you’ll be able to simultaneously like and dislike this video. But we don’t. So I hope you like it. The world is widely regarded as being well and truly into the digital age, also called the information age. No longer are economies and industries solely characterised by the physical goods they produce, and in fact some of the largest companies in the world produce no physical goods at all: digital information is a commodity in its own right. As discussed in a previous episode, this worldwide digital economy is fundamentally reliant on certain cryptographic processes. Currently these processes work in the realm of classical cryptography, but one day soon this may not be enough and so quantum cryptographic methods and algorithms are being developed. However, it’s one thing to design a protocol, it’s something else entirely to build a system to support it. To understand what needs to be done we need to get to the foundations of quantum mechanics - we need to talk about quantum information theory.Hosted by Matt O'DowdWritten by Graeme Gossel and Matt O'DowdGraphics by Leonardo ScholzerDirected by Andrew KornhaberProduced By: Kornhaber BrownBig Bang Supporters:Anton LifshitsDavid NicklasFabrice EapJuan BenetJustin LloydMorgan HoughQuasar Supporters:Mark HeisingMark RosenthalTambe BarsbayVinnie FalcoHypernova Supporters:Chuck ZegarDanton SpiveyDonal BotkinEdmund FokschanerHank SJohn HofmannJohn R. SlavikJordan YoungJoseph SalomonekkmMark HeisingMatthewMatthew O'ConnorSyed Ansar Gamma Ray Burst Supporters: Adrien HatchAlexey EromenkoAndreas NautschBradley JenkinsBrandon LabonteCarlo MogaveroDaniel LyonsDavid BehtalaDFaulkDustan JonesGeoffrey ShortJames FlowersJames QuinteroJohn FunaiJohn PollockJonahJonathan NesfederJoseph DillmanJoseph EmisonJosh ThomasKevin WarneKyle HoferMalte UblMark VasileNathan HitchingsNick VirtuePaul RoseRyan JonesScott GossettSigurd Ruud FrivikTim JonesTim StephaniTommy MogensenYurii Konovaliukسلطان الخليفي Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
Check Out Untold Earth on PBS Terra: https://www.youtube.com/watch?v=-BVHSUMAWR4&list=PLzkQfVIJun2J5q9CIXPAlL95FSb0tJul7&index=85