Show Notes
Two years ago, Mischa Collins was let go from her marketing manager role at a startup. After months of applying to jobs she was overqualified for and hearing nothing back, she decided to stop playing the victim and take control. She posted about her journey on LinkedIn. It went viral. Then she posted again. That went even more viral. From just two posts, she signed three clients and launched her career as a full-time LinkedIn creator.
Today, Mischa has grown to over 50K followers in just 18 months, runs a ghostwriting agency, coaches founders on personal branding, and is currently living in a "LinkedIn Influencer House" in Mexico with business partners Corey Blumenfeld and Charlie Hills. In this conversation with Liam, she breaks down exactly what's working on LinkedIn right now, why the algorithm has shifted more in the past month than in her entire time posting, and the specific content formats (infographics and cheat sheets) that are massively outperforming everything else. She also shares the real numbers behind her content: how a single post with a text overlay hit 80,000 impressions while the same post without one got just 5,000.
Key Topics Covered
How getting fired became the best thing that ever happened to her career
Going from fashion to tech sales to full-time LinkedIn creator
The 2 LinkedIn posts that went viral and signed her first 3 clients
Growing from 0 to 50K LinkedIn followers in 18 months
Why the LinkedIn algorithm has shifted more in the past month than ever before
Dwell time: the metric that matters most on LinkedIn right now
Infographics vs lifestyle images: 80K impressions vs 5K from the same creator
How to run a ghostwriting agency and what clients actually need
Brand partnerships on LinkedIn: what makes a good campaign vs a bad one
Platform dependence: why relying on one social platform is risky
The "LinkedIn Influencer House" in Mexico with Corey Blumenfeld and Charlie Hills
Building a personal brand while staying authentic
Why rock bottom is the best place to build from
Episode Timestamps
00:01 - Introduction and the LinkedIn Influencer House in Mexico
02:01 - Origin story: fashion to tech sales to LinkedIn
03:33 - How LinkedIn content landed her marketing manager role
05:02 - Getting let go and the two months of rejection
05:49 - The viral LinkedIn post that launched her solo career
08:00 - Growing to 50K followers: what worked
15:07 - What's working on LinkedIn right now (algorithm shift)
16:36 - The 80K vs 5K impressions experiment
17:41 - AI's impact on LinkedIn content creation
22:00 - Building a ghostwriting agency
27:00 - Niche vs expanding your content topics
31:55 - Platform dependence and branching to Instagram/TikTok
36:00 - The creator economy on LinkedIn
40:00 - Revenue streams: brand deals, coaching, ghostwriting, cohorts
47:03 - Breaking down her income sources
50:00 - Helping brands run better LinkedIn creator campaigns
55:00 - The future of personal branding
01:00:00 - Building a life on your own terms
01:10:34 - Why you don't need to stay in your lane
01:11:06 - Where to find Mischa
Mischa's Socials:
LinkedIn — https://www.linkedin.com/in/mischacollins/
Instagram — @mischabuildsbrands
Partner Links
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