Show Notes
Read Sebastian's article: https://fortune.com/2026/10/20/the-non-gamer-ceo-racing-to-save-microsofts-xbox/
Microsoft handed the Xbox controller to someone who doesn't play video games.Asha Sharma became CEO of Microsoft Gaming in February after running businesses at Meta and Instacart, but she has no background in gaming. Since then, she has consolidated studios and cut nearly 2,000 jobs. Xbox runs a profit margin of about 3%, the PlayStation 5 has outsold it roughly three to one, and Microsoft is putting its biggest bets on AI. So is Sharma saving Xbox, or getting it ready to sell?Fortune tech correspondent Sebastian Herrera spent time with Sharma for his new piece. He joins host Ellie Austin to explain what he learned about her strategy and what it means for the future of Xbox.Also in this episode:
CEO Source with Diane Brady: PG&E CEO Patti Poppe on electricity rates, wildfires, and who pays for the AI power boom.
Mark Cuban's warning: AI isn't the biggest threat to your job. Your company's health insurance bill is. Fortune's Marco Quiroz-Gutierrez has the story.
Subscribe to Fortune: https://fortune.com/subscribe/ Additional images courtesy of Getty Images
More from Fortune Daily
What if you're not bad with money, and the advice you grew up with just stopped working?
Is it a financial market, or is it gambling? The answer could be worth $36 billion.
Steven Bartlett built The Diary of a CEO from his bedroom into one of the largest podcasts in the world- now he’s on track to overtake Joe Rogan. But what responsibility comes with a platform reaching over 100 million monthly listeners?
What happens when a platform built entirely on human connection faces an internet flooded with AI-generated people?
What does it truly mean to lead—and how do we build lasting opportunities for the next generation?