Show Notes
Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac
Are you scaling your ad spend without knowing your true customer acquisition cost? If you don’t understand your numbers, every additional dollar you put into traffic could be a gamble, even if your campaigns look profitable inside the platforms.
I sat down with Kobi Topaz, Head of Tech at Tier 11, to break down how we helped an automotive parts brand uncover the data they needed to scale. We explored why platform-reported ROAS can be misleading and how Data Suite creates a reliable source of truth.
See how better analytics, smarter campaign restructuring, and deeper SKU-level insights helped this brand grow from roughly $5.5M in revenue to a $12M trailing twelve-month business. If you’re managing paid media and trying to scale profitably, this episode will help you focus on the metrics that actually drive growth.
In This Episode: - Why knowing your nCAC is critical before increasing ad spend - Why platform-reported ROAS can hide the real performance picture - How Data Suite creates a reliable source of truth across channels - The role of first-click attribution and multi-touch analysis in growth - Analyzing SKUs to uncover your most profitable products - Why Google Ads optimization starts with business economics - How creative performance analysis can accelerate testing decisions - Using AI-powered tools to automate repetitive marketing analysis
Mentioned in the Episode: The 5-Step Formula to Calculate nCAC: https://youtube.com/playlist?list=PLsQ90CAO8wGS1TSz-MI0ghv9OThhp_Jy4&si=N6uztGCaZwrkgMGN Previous Episodes with Kobi Topaz: https://perpetualtraffic.com/?s=kobi Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Partner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply
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Connect with Kobi Topaz: LinkedIn: https://www.linkedin.com/in/kobi-topaz-85547a130/
Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now
Mentioned in this episode: https://perpetualtraffic.com/advertise-with-us/ https://perpetualtraffic.com/advertise-with-us/ https://perpetualtraffic.com/advertise-with-us/
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