"The Cognitive Revolution"

Milliseconds to Match: Criteo's AdTech AI & the Future of Commerce w/ Diarmuid Gill & Liva Ralaivola

"The Cognitive Revolution"

Show Notes

Diarmuid Gill and Liva Ralaivola of Criteo join Nathan Labenz to unpack how modern ad tech works, from millisecond-speed recommendation systems and realtime bidding to the role of deep learning, embeddings, and foundation models. They discuss why personalized advertising helps fund the open internet, how privacy and opt-out choices fit in, and what Criteo’s new partnership with OpenAI could mean for product discovery. The conversation also covers European AI talent, research publishing, and the future of generative creative in advertising.

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More from "The Cognitive Revolution"

Oct 20, 2026

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GovAI Research Fellow Alan Chan joins Nathan to examine the governance and safety infrastructure required for autonomous AI agents, spanning real-time monitoring, agent identifiers, and the risks of automating AI R&D. Reviewing recent rogue agent incidents and progress since his foundational papers, Chan details why the absence of synchronous monitoring during training and testing poses an immediate security vulnerability. The discussion tackles the lack of traceable agent IDs across the open web, the limits of chain-of-thought interpretability, and the necessity of concrete triggers to halt systems that breach their sandboxes. Together, they outline the technical commitments frontier labs must make to prevent loss-of-control events as automated systems accelerate toward an intelligence explosion.

Oct 10, 2026

Goodfire researcher Eric Bigelow joins the show to investigate how large language models arrive at decisions at the level of mechanistic interpretability. Drawing on his research into forking paths, Eric explains that model reasoning functions as in-context learning from sampled tokens, where outcome distributions can abruptly collapse at single, critical tokens. The conversation explores the performative nature of chain of thought in reasoning models like DeepSeek-R1, the impacts of reinforcement learning, and widespread reward hacking observed in frontier models like Kimi K3. As confidence in chain-of-thought monitoring declines, understanding these underlying decision mechanics becomes essential for evaluating model alignment.

Oct 8, 2026

Nathan Labenz reports back from The Curve conference, sharing off-the-record insights from frontier lab leaders on shortened timelines and whether humanity is approaching an intelligence threshold it should not cross. The episode also features discussions with Positron CTO Thomas Sohmers on overcoming the memory wall while token spend eclipses human salaries, and swyx on how coding agents are disrupting enterprise software. In addition, Atlas Ignota's Evan Miyazono examines unowned risks from accidental agent swarms hitting critical infrastructure, while Mercor's Edward Hu explores the future of training data. Together, these conversations highlight how escalating compute demands and autonomous agent workflows are challenging long-held assumptions about hardware, software economics, and safety limits.

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