Show Notes
You hit a growth ceiling and your first instinct is to change what you're doing, not fix how you're doing it. Matt Verlaque has coached founders past a million in revenue and sees the same pattern over and over: something works, the novelty wears off, growth stalls, and suddenly a new marketing channel, AI tool, or strategy looks like the answer. Matt and Skye unpack the “pivot chaser” trap, how to tell when a strategy is genuinely broken versus when you've simply gotten bored of executing it...
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You're posting consistently, growing your audience, and putting hours into marketing your business. People are watching, liking, and following. But they're not buying. Kyrus Keenan Westcott, known as The Vibe With Ky, has built an audience of more than two million across Facebook and TikTok while working full time as a director of paid media. Diagnosed with ADHD at 35, he's learned how to turn content into a business without making every post a sales pitch. In this conversation, Ky and Skye u...
You hired people so you wouldn't have to do everything yourself. So why are you still the one remembering every deadline, chasing every handoff, and checking whether things actually got done? Skye Waterson and Robbie Waterson explain why delegating tasks doesn't always mean delegating the mental load, especially when you have ADHD. Research shows that working memory challenges can make tracking tasks, priorities, and deadlines harder. And when everything lives in your head or gets buried in S...
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With ADHD, a quick client callback runs long, you lose track of time, and the work you meant to do is still sitting there. Dr. Jessica McCarthy stopped taking those calls. Dr. McCarthy is a licensed clinical psychologist and clinical neuropsychologist, and the founder and clinical director of Elements Psychological Services, a two-location assessment and therapy practice in New Jersey. She has ADHD and runs the practice around it. She walks Skye through what she handed off, what she kept, and...
You finally hire people to get some time back. Then somehow you have even more to keep track of. What did you delegate? Is it getting done? What did you tell them was most important? Where is everyone actually spending their time? For ADHD business owners, growing a team can make it feel like the systems you spent years building for yourself suddenly stop working. Skye Waterson and Robert Waterson look at why. Working memory was already carrying too much when you were managing your own tasks....