
Why Writing a Book Could be the Best Way to Build Your Speaking Career - 328
The Speaking Club: Mastering the Art of Public SpeakingShow Notes
Sue is an award-winning non-fiction publisher and founder of The Right Book Company. She is a passionate advocate for helping business professionals transform their ideas into impactful books. For business speakers who create a book, doors open wider, their platform expands and their light shines more brightly than they could ever have dreamed. As a speaker herself, Sue has spent the last 20 years sharing her knowledge with the business community and beyond. Sue is also a Fellow of the Professional Speakers Association. In this episode, Sue shares insights from her journey into publishing and the essential role books can play for entrepreneurs and thought leaders. She emphasises that creating a well-crafted book is not just about putting words on paper, but a significant step toward establishing authority and respect in one's field. What you'll discover: What drew Sue into the world of business books (and why she's still obsessed) The unexpected success story that changed her perspective on publishing The real reason a business book still matters — even when "everyone's writing one" What separates a book that changes lives from one that just takes up shelf space The truth about self-publishing vs. traditional deals (and what most people miss) Why speakers need books — and authors need stages Practical tips for aspiring authors on how to publish "well" and build their credibility The #1 mistake most aspiring author-speakers make when they start writing Her 3-step "start here" plan for overwhelmed speakers with a book idea The editing question that turns a book from "pretty good" to powerful If you've ever thought about writing a book to enhance your business or establish your expertise, this episode is a must-listen! Sue's insights will empower you to take actionable steps toward publishing a book that not only showcases your knowledge but also resonates with your audience. Enjoy! If you'd like to watch the video of the episode, you can do that here>> Books & Resources*: Purple Cow by Seth Rodin Right Book Direct: https://www.therightbookcompany.com/right-book-direct Accelerator Programme: https://www.therightbookcompany.com/accelerator-go Impact Community: https://the-impact-network.mn.co/landing Speaking Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk: https://saraharcher.co.uk/newguide-tsc Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge: https://www.saraharcher.co.uk/challenge To share your thoughts: · leave a comment below. · Share this show on X, Facebook or LinkedIn. To help the show out: · Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. *(please note if you use my link I get a small commission, but this does not affect your payment)
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Let's be honest... Most of us think moderating a panel is just introducing the speakers, asking a few questions and making sure nobody waffles on for too long. Turns out... it's a little more complicated than that. Xenia Wickett has moderated conversations with some of the most influential people in the world, CEOs and senior policymakers including people like Elon Musk and Volodymyr Zelenskyy. Xenia has spent her career working at the highest levels of international affairs, advising governments and businesses, and moderating conversations. In this episode she shares what she's learned about guiding discussions, managing disagreement, reading an audience and asking the kinds of questions that unlock genuinely interesting conversations. Whether you ever plan to chair a panel or not, you'll come away with ideas that will make you a better speaker, interviewer and communicator. What you'll discover: • How Xenia found herself moderating some of the world's biggest conversations • Why moderation is far more than asking questions and keeping time • What interviewing CEOs and world leaders taught her about communication • How to challenge influential people without becoming confrontational • The subtle signs a conversation is losing the audience • How to keep discussions productive when opinions collide • The mistake many speakers make that frustrates moderators • Why listening is often a communicator's greatest superpower • Practical advice if you'd like to moderate panels yourself • The communication habits every speaker can borrow from great moderators Enjoy! If you'd like to watch the video of the episode, you can do that on our YouTube Channel shortly. Guest Information: Website: www.wickettadvisory.com Xenia's Blog: https://www.wickettadvisory.com/blog LinkedIn: https://www.linkedin.com/in/xenia-wickett-2686b0 Books & Resources*: Winnie the Pooh by A.A.Milne TEDx | 5 Tips for Asking Better Questions, Xenia Wickett: https://www.youtube.com/watch?v=3IuyCJUJgDk You can find Xenia's interview with Elon Musk here: https://www.youtube.com/watch?v=mWCfqBb0YTE Blog: How to Moderate Powerful Conversations: https://www.wickettadvisory.com/post/how-to-moderate-powerful-conversations [Quick Tip] Talk Flow Tips: Create Seamless Transitions Like a Pro, Episode 326 Speaking Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk: https://saraharcher.co.uk/newguide-tsc Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge: https://www.saraharcher.co.uk/challenge To share your thoughts: · leave a comment below. · Share this show on Facebook or LinkedIn. To help the show out: · Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. *(please note if you use my link I get a small commission, but this does not affect your payment)
Many speakers think that the sexiest part of their story for the audience is the before and after. They're wrong. The most valuable bit is often missed entirely or not given the space it deserves in your talk. In this episode, I'm covering what that missing part is, what leaving it out is costing you and why you might feel resistance to including it in your signature story. If you've ever felt your story isn't quite landing with your audience, or not getting you the results you want when you speak this episode might explain why ... and completely change the way you tell it. What you'll discover: • The storytelling mistake Sarah spotted happening judging this year's Speaker Awards • What The Odyssey can teach you about telling a memorable signature story • Why audiences care less about your success than you might think • The missing piece of your story that undermines trust • Why sharing your failures can make you more credible, not less • The reason audiences often admire your transformation but don't believe they can achieve it themselves • How expert blindness can sabotage your story • The simple questions that help you uncover the lessons hidden inside your story • How to include the struggle, even if you've only got a short speaking slot • Why the decisions you made matter more than the destination you reached • What caterpillars, butterflies and chicken recipes have to do with great storytelling Enjoy! If you'd like to watch the video of the episode, you can do that here>> Speaking Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk: https://saraharcher.co.uk/newguide-tsc Episode 194, Storytelling. The Long and Short of It: https://thespeakingclub.com/episodes/tsc/194 Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge: https://www.saraharcher.co.uk/challenge To share your thoughts: · leave a comment below. · Share this show on Facebook or LinkedIn. To help the show out: · Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. *(please note if you use my link I get a small commission, but this does not affect your payment)