Show Notes
You no longer need a label to release digital recordings for streaming. Today, any ensemble of any size can take advantage of the way recording and distribution has changed and release directly to streaming platforms. In this episode, Aubrey is joined by two experts — Mike Warner, Head of Editorial Marketing Partnerships - North America at Believe, and Jamie Freedman, Head of Classical Programming at Pandora — to talk through the play by play (stream by stream?!)
They cover topics including how an ensemble can self-release, how an organization can be empowered to do yourself things a label historically or traditionally would have done and have more control because of it, how the artistic, production, and marketing teams will need to work together, and the nuts and bolts of releasing digital music directly vs going with a distributor.
And if you don't know what all that means or looks like, that's ok too — the whole point of this episode is to learn so you walk away educated and informed. And therefore confident and ready to tackle your next recording project knowing exactly how you'll get maximum ears to listen to it.
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