Show Notes
This week, we’re continuing the case study series with a look behind the scenes of Jack’s latest brand identity project for Verdex - a premium all-wheel-drive robotic mower.Rather than leaning into the same overly technical, futuristic visual language used by much of the industry, Jack took a completely different approach: retrofuturism.We get into:👉 How retrofuturism became the central creative direction for Verdex👉 How Jack developed a logo around slopes, freshly mown grass and the letter V👉 The small optical adjustments that make simple logo marks actually work👉 How tone of voice can make highly technical products feel more human👉 Why one strong creative lens makes every design decision easier👉 How finding the right client can lead to some of your best creative work
More from Sticky Notes with CJ Cawley and Jack Chitty
This week, we’re asking each other the awkward questions others might not usually answer, from money and self-worth to creative process, client mistakes and whether either of us could actually be replaced on Sticky Notes.
Do you actually need a degree to become a good designer? Or can you teach yourself everything you need to know?
This week, we’re doing something a little different. No big topic or case study. Just an honest conversation about why running a creative business feels really hard sometimes. We’ve both had a few turbulent weeks recently, so we wanted to go properly behind the curtain and talk about the stuff that doesn’t normally make it onto Instagram: unpaid invoices, difficult client conversations, financial pressure, changing expectations around AI, slower leads and the constant pressure of having to go out and earn every single pound again next month.
This week, we’re going behind the scenes of one of CJ’s favourite brand identity projects to date: the complete rebrand of Mike Lane.
This week, we’re doing something a little different and playing a game of Would You Rather: graphic design edition. Some of the questions are stupid. Some get surprisingly deep. And a few reveal far more about how we think as designers than either of us probably expected.