Show Notes
Today I’m pulling out my BS radar. Always a fun time.
There is always a new trend, a new fad, a new “thing” — and most of them have just enough truth behind them to be convincing. That’s actually what makes them such effective marketing. A small, real kernel of truth gets amplified into a universal prescription, stripped of all nuance, and sold to women who are desperate for results.
In this episode I’m calling out eight specific fitness and nutrition trends I don’t believe in — why they have the traction they do, what the research actually says, and what I’d suggest instead. I’m also sharing some personal accountability here, because some of these are things I’ve tried myself and had to change my mind on.
What you’ll learn Why intermittent fasting “works” for weight loss — and why that has nothing to do with the fasting itself Why any diet that eliminates an entire food group produces results for the same reason every other diet does — and what it costs you in the process Proxy tracking systems that overcomplicate calories and macros and simply get things wrong Why gluten and dairy elimination is mostly unnecessary for most women — and how to tell if you actually need it Carb cycling: who it’s actually designed for, why it’s not the average woman, and what consistency beats every time The fitness devices and accessories category: weighted vests, vibration plates, continuous glucose monitors — what the evidence actually supports and what’s just novelty Perimenopause and cortisol supplements: the grain of truth, the massive overreach in marketing, and what the real solution to chronic stress actually looks like GLP-1s and microdosing: not an anti-medication stance — but an honest conversation about what happens when you come off them and why the mental struggle is real AI-generated workout and nutrition plans: why AI is fundamentally biased toward you, the hypertrophy-to-cardio experiment I personally ran, and what a good coach does that AI simply cannot
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More from The Eat Build Sculpt Podcast
Perimenopause is everywhere right now — in your Instagram feed, in supplement ads, in wellness content, in the mainstream media. And the message being marketed to women in their 40s is essentially this: your body is changing, the things that used to work don’t anymore, and you need special products and special protocols to navigate it.
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Please don't tune out when I say this, but a lot of you are doing too much. And it's actually costing you the body you want.
Women go into a calorie deficit and feel miserable. They don't see the results they expected — or they see no results at all. They either give up or white-knuckle through it and still end up frustrated and stuck. And most of the time, it's not that they're not trying hard enough. It's that they're making one or more of the mistakes I'm covering today.
You're lifting. You're tracking. You're getting your steps and hitting your protein. You're doing all the things. So why isn't your body changing the way you expected?