Show Notes
We are delighted to welcome book ads and strategy consultant for authors & publishers, Janet Margot, to talk all things Amazon Strategy for Authors including approaching it with the right mindset. Janet covers best practices for building a solid Amazon strategy for authors, metadata, packaging inside and out, when and how to start Amazon Ads and the “ads advice” she sees that is the opposite of helpful to indies. ”Amazon ads are a feedback loop: what Amazon thinks and what customers think about your book” ~ Janet Margot
About Janet Margot
Janet doesn’t just understand the Amazon Ads platform—she helped build it. During her ten-year tenure at Amazon, she owned the advertiser experience for books and spearheaded its international expansion. Today, Janet leads Book Geeks Media, where she translates elite tech algorithms into actionable growth for independent authors. By combining a decades-long media career (Condé Nast, Lonely Planet) with insider platform knowledge, she provides authors with a data-driven “unfair advantage” that few others can claim.
Website: https://www.bookgeeksmedia.com/
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