House of Strauss

Jordan Rogers on the Golf Culture Wars

House of Strauss

Show Notes

There’s perhaps no better person in media to discuss This Week in Golf Brand Turmoil than Jordan Rogers, former Nike executive and all-around golf guy. This was a great conversation and we explored so much within a recently disrupted industry. Topics! Include! * The Good Good Callaway ad controversy and why it exploded * How chronically online advertising escapes its intended audience * The YouTube formula of chasing trends, titles and thumbnails * Why golf’s old guard resents the YouTube golf boom * Why mediocre golfers (Like LeBron) can become enormous golf stars * Should Good Good co-founder Garrett Clark have apologized * Why golf media and YouTube present two different Bryson DeChambeaus * We dare discuss the “golf hotties” of Instagram: The strange economics and audience dynamics of female golf influencers House of Strauss is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

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