The PetaPixel Photography Podcast

Sony's AI Debacle + Fujifilm's Yuji Igarashi on 'Focus on Glass' Results

The PetaPixel Photography Podcast

Show Notes

DxO is offering PetaPixel Podcast listeners 15% off any DxO software, including the brand-new Nik Collection 9, by using the code 'PetaPixel' at checkout. Nik Collection 9 adds AI-powered object and depth masks, plus new creative filters like Halation, Color Grading, Chromatic Shift, and Glass Effect in Color Efex and Analog Efex. Blending modes now work inside the plug-in stack, so you can experiment without opening Photoshop. All AI processing runs locally on your machine, so no images leave your computer. Head over to dxo.com and check out Nik Collection 9 and use code 'PetaPixel' to save 15%!

With a PetaPixel Membership, not only can you support original PetaPixel reporting and in-depth reviews, but you can also remove ads from the website and gain access to some seriously great perks, too. Members get $15 off the Moment Store, 5% off certified pre-owned gear from KEH, 10% off lighting gear from FJ Westcott, and now can download full-resolution RAW files and JPEGs from the latest cameras and lenses.

It costs just $3 per month or $30 per year. Join today!

This week on the PetaPixel Podcast, the team is in-person at Fujifilm's Tokyo headquarters to chat with Yuji Igarashi about lenses, specifically how it feels the results of the Focus on Glass vote went. Plus, Sony gets thrashed for bad AI advice, Nikon is rumored to be selling to Essilor Luxxotica, TSMC wants to build a sensor fab in Japan, and Jordan Drake gives his thoughts on the Lumix L10. All that and more!

Watch Fujifilm's 2026 Focus on Glass

Check out PetaPixel Merch: store.petapixel.com/

We use Riverside to record The PetaPixel Podcast in our online recording studio.

We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe.

In This Episode:00:00 -Intro08:16 - You can make this 3D printed digital rangefinder at home11:04 - Nikon speculators believe it might sell to Essilor Luxotica15:05 - Sony AI photo assistant is getting shredded online20:05 - Fujifilm 35mm f/1.4 is still super popular in Japan25:16 - TSMC and Sony are teaming up on a Japan-based fab 28:32 - Let’s talk Lumix L1043:39 - Chatting lenses with Fujifilm's Yuji Igarashi1:10:09 - Feel Good Story of the Week

More from The PetaPixel Photography Podcast

Oct 20, 2026

Run your entire photography business in one place with Pixieset! From building your website and delivering client galleries to managing bookings, payments, and now AI-assisted photo editing, Pixieset brings your entire workflow together in one platform. With Pixieset Photo Editor, you can cull and edit your photos faster, stay true to your signature style, and deliver finished images directly to your client galleries — all without switching between tools.

Oct 14, 2026

Thanks to ProGrade Digital for sponsoring this episode! Go behind the scenes with Chicago Cubs team photographer Matt Dirksen to see how he photographs a season. From capturing the action to importing thousands of photos after a game, discover how ProGrade’s memory cards, readers, hubs, and docks help keep his workflow moving.

Oct 7, 2026

You probably know VSCO for film presets, but VSCO One goes further, into the business of being a photographer. VSCO One comes with a 30-day money-back guarantee, so you can see whether it fits the way you work. Check it out today!

Oct 1, 2026

This week on the PetaPixel Podast, the team discusses the return of the a7S IV rumor reappearing, but spends the majority of the episode creating the first-ever PetaPixel Power Rankings for full frame cameras.

Sep 24, 2026

This week on The PetaPixel Podcast, the team stands firm in their belief that camera brands are misunderstanding the "smartphone generation" as they call it.

See all episodes →