Show Notes
“Traction” and its Entrepreneurial Operating System has had a huge impact on entrepreneurs of all types. Most of us are grappling with the question of turning our own unique way of solving problems into a system that has a strong selling proposition. In this episode, consultant and founding partner at Scalto, Gabriela Pulido shares how this book helped her set and reinforce a new strategic direction for her business. Three Things You’ll Learn In This Episode
Working with a client vs. working for a client There’s two ways to bring a strategy to completion - dump it on the client and leave them to implement or draw the client into the process and work with them. The only way to really have their by-in is to allow them to participate and create the strategy with you.
Why entrepreneurs struggle to find their integrator It’s rare to find someone that fits you like a puzzle and does the things you’re weak at so you can just be the visionary and throw stuff over your shoulder to them as you’re running 100 miles per hour.
The right way to go about scaling If you’re drawn to scaling, it’s tempting to build things that are scalable first and sellable second, and skip over the most important part - whether the customer actually wants to buy it. It’s way better to figure out what the customer actually wants and what’s such a no-brainer that they will absolutely say yes to and then scale and systematize it.
Guest Bio Gabriela Pulido is the founding partner at Scalto, an agency that helps financial firms navigate through the challenges of becoming truly scalable. Their focus is enabling firms to jump ahead of the competition by designing all aspects of a truly scalable business: the offering, the client experience, the brand and the communications and lead generation process. For more information head to https://www.scalto.com/.
“Traction: Get A Grip On Your Business” by Gino Wickman
More from One Book That Changed My Life
"Psycho-Cybernetics" is one of my personal favorite books, and when I first read it, the underlying idea hit me like a ton of bricks and made a huge impact on my mindset. What if we thought of our subconscious as our own success mechanism? For ghostwriter, book coach, and book editor Deborah Ager, this book came into her life at a time of great personal adversity, and it helped her take steps forward. In this episode, we talk about what we learned from the book and how we put its ideas into practice. Three Things You’ll Learn In This Episode Why clarifying our ideas is so important You can have a really powerful idea and one that has a lot of potential, but if it’s buried within a book, even if it’s written very well, it can screw up that whole idea by making it confusing or diluting it.
From an author’s perspective, there’s no greater achievement than having your ideas become so deeply ingrained and absorbed that people unconsciously implement them. If there are two books that have rightfully earned that status, it would be “The 22 Immutable Laws of Marketing” by Ries and Trout and “Crossing the Chasm” by Geoffrey Moore. These books have made a life changing impact on a marketer I really respect, Christopher Lochhead, so much so that he believes any card-carrying marketer can’t consider themselves one without reading them.
Daniel Mangena stumbled upon his own success code while trying not to fail at ending his own life, and he has Eckhart Tolle’s "The Power of Now" to thank for it. Dark, but within it, we can learn just how naturally powerful human beings are at changing our own internal programming. It doesn’t matter what we say we want, what matters is what we desire at our deepest unconscious level. What happens when what we want to achieve isn’t in alignment with that internal programming? How do we get our unconscious minds on the side of our desires?
We don’t get a lot of people on this show who come across a new book that massively impacted them right away, and changed how they’ll do business for the rest of their life. For best selling author, host of top 1% podcast How to Land a Job, and founder of Mastering College to Career, Daniel Botero, "$100M Offers" by Alex Hormozi shifted the marketing of his program, and quadrupled his sales.
“Think & Grow Rich” has been so impactful to this week’s guest that if she had to choose one book to grow her business, it would be this one. Once you get past the old timey 1930s language, there’s so much entrepreneurs today can gain from applying the lessons and insights of this book.