Show Notes
We're back with another episode of The Double Cleanse - and this week, James and Robert are diving into influencer oversharing, performative emotions online and the privacy concerns that come with putting your entire life on the internet!
After opening with a discussion about brand trips and why bringing your partner along is actually a terrible idea, the twins segue into talking about a popular TikTok influencer who's been documenting her very public divorce and subsequent new relationship through content.
Robert's big question: Why would you drag your partner through that with you? Especially when public breakups and relationship drama inevitably lead to something "not so good."
James and Robert tackle what happens when your worst moments become your best performing content. They discuss the trend of influencers crying on camera, screaming on planes during turbulence and throwing dramatic tantrums on their beds for views.
What happens when your worst moments are also your best performing content? Do you keep manufacturing drama to stay relevant?
The key message: Just because something performs well doesn't mean you should do it. You're allowed to have a private life and boundaries, even as an influencer.
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